The Asia Media Festival (AMF) 2007 is a media fiesta, comprising events for both trade professionals and consumers. Hosted by the Media Development Authority (MDA), the festival offers opportunities for the media industry to share best practices, forge strong business networks and foster international collaborations through its lineup of premier trade events. These include: Promax BDA Asia, Asia Factual Forum, Media Financing Forum, Asia Television Forum, Asia Film Market & Conference, Asia Animation Conference, Asian Festival of 1st Films, Apollo Awards and Asian Television Awards. Running parallel to the trade events is MediAction!, an outreach initiative organized by MDA to inspire the general public to discover the benefits and possibilities that media can offer for work, learning and play. More information can be found at www.asiamediafestival.com.