This seminar is to be hosted as part of DISCOP Formats Europe 2003 taking place February 5-7, 2003, and it will build on the proceedings of the recent Amsterdam based SMS Meets TV event and provide a more in-depth examination of this exciting marketplace. Exactly how are broadcasters, mobile operators and SMS application developers working together to develop new content formats and generate revenue from SMS users? How will the SMS entertainment market evolve to incoporate MMS, downloadable games and the potential offered via mobile based marketing? SMS TV is becoming more than voting, games and chat: in what directions are the more dynamic concept developers heading? What progress has been made in addressing key industry issues including: interoperability of services across Europe, premium rate billing and revenue sharing arrangements?
Combining successful case studies from Southern European players together with high level input from leading international broadcasters, production houses, concept creators and mobile operators, this is an event not to be missed!
Register now for only 450 Euros (until 13th December and after that for only 550 Euros) under http://www.smsmeetstv.com and you will receive a free copy of the research report 'SMS-TV: Interactive TV Reinvented.'
