Organized by International Quality & Productivity Center (IQPC), the 16th Annual Kid Power! conference will be held June 8-10, 2009 at the Disney Yacht & Beach Club in Orlando, FL. This industry-leading forum for Marketing and Brand Strategists explores the latest trends, case studies and research in how to reach kids, the whole family and "whole child".
Changing government regulations that dictate the "how" and "what" of marketing to kids, the public backlash against product initiatives and the increasing placement in alternative mediums adds to the complexity that marketers face and has driven more relationship-oriented trends in marketing. The 16th Annual Kid Power! features innovators in the "kid space" including The National Football League, LEGO, Boy Scouts of America, Scholastic, Tween Brands, MyYearbook and more. Participants will stay ahead of these ever-changing trends by:
-- Understanding who their target audience is and how to reach them in an engaging, constructive way -- Learning new research on connecting with moms, dads, grandparents and other family members -- Exploring new technologies, like social networking & mobile marketing, and how to use them successfully -- Using partnerships for targeted marketing to reduce marketing spend in the current economy
The audience for this event includes Kid, Youth and Family Brands and professionals involved in Strategy & Trend Analysis, Branding, Marketing & Advertising, Merchandising, Web & Media, Agencies and Licensors.
For additional information, visit www.kidpowerx.com, follow Kid Power on Twitter at www.twitter.com/KidPowerX, or contact Abby Lombardi at +1 212-885-2660 or abby.lombardi@iqpc.com.
