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Category: Commercials

Podcasts Headline News

Podcast EP 156: How Laurie Rowan Made His Unique Animation Style Super Sought-After

The 3D animator, artist, and director discusses how to brand yourself to get noticed, how he broke away from the mainstream industry to do his own thing, and the post that made his work go viral.

game trailers Headline News

Goodbye Kansas Pokes Fun at Games in ‘Outer Worlds 2’ Trailer

By Dan Sarto | Thursday, March 31, 2022 at 10:22am

The Lovie Award-winning ‘official announce trailer’ is a tongue-in-cheek parody that mocks common tropes used in game promotion – the hero can’t be seen because the game’s design, story, and gameplay aren’t yet ready!

The sky’s the limit! Headline News

Watch ‘Sky: Children of the Light’ First Look Teaser

At Anime Japan 2022, thatgamecompany shared concept art and storyboards revealing new characters and the expansion of its popular game franchise; ‘Sky Assemblies’ and ‘Sky Crafting Corner’ give fans a chance to take part in themed activities including arts and crafts, trivia, and in-game challenges.

In Competition Headline News

Annecy 2022 Announces Graduation, TV, and Commissioned Film Selections

99 films were chosen for competition in the festivals latest category announcements; more than 1,530 films were submitted this year from 64 countries; festival runs June 13-18 in Annecy, France.

Animation Festivals Headline News

Ibero-American Animation Quirino Awards Finalists Announced

Selections revealed in 9 categories including Best Feature Film, Best Short Film and Best Series; the winners will be announced May 14 at a ceremony in Madrid.

Business Headline News

Pariah VFX and Post House Opens for Business

By Dan Sarto | Friday, March 18, 2022 at 3:01pm

Visual effects supervisors Patrick Murphy and Glyn Tebbutt, and managing director Mark Tobin launch their new Santa Monica-based business with high-profile Expedia and Gatorade campaigns.

People Headline News

Nexus Studios Adds Alex Grigg to its Commercial Roster

Known for his 2D aesthetic and humor, the animator joins the studio’s Australian-based creative team; work includes episodes of Netflix’s ‘Headspace’ animated series and his short, ‘Phantom Limb,’ recognized for its portrayal of life and love after amputation.

People Headline News

Steven Shapiro Joins Aardman as CTO

The former Walt Disney Studios exec joins the company March 28 in the newly created role; studio also announces Harry Linden came on board as head of Stop Frame Production earlier this month.

Awards Headline News

For VES Winners, a Night of Emotion and Renewed Purpose

AWN’s Max Weinstein reflects on last week’s VES Awards ceremony, an evening filled with excitement that nevertheless marked another rough, taxing year for visual effects artists, the industry, and the world at large.

And the Winner Is! Headline News

‘Affairs of the Art’ and ‘Ron’s Gone Wrong’ Top Winners at 2022 British Animation Awards

By Dan Sarto | Thursday, March 10, 2022 at 2:50pm

Joanna Quinn and Les Mills’ comedy about a larger-than-life Welsh housewife takes home three awards; Locksmith Animation’s tale of an awkward middle-schooler and his defective robot takes home Best Longform honors.

Business Headline News

Technicolor Plans to Spin-off and List Newly Re-Organized Creative Studios Group

By Dan Sarto | Wednesday, March 2, 2022 at 2:13pm

Company will retain 35% stake in new entity that includes MPC for film and episodic VFX, The Mill for advertising, Mikros for animation, and Technicolor Games for the gaming industry; debt refinancing also planned, with deal set to conclude the latter part of Q3 2022.

Technology Headline News

Unreal Engine 5 Preview Released

By Dan Sarto | Tuesday, February 22, 2022 at 1:57pm

Users can now access the software with all features intended for final release, and are encouraged to experiment with new tools and workflows and otherwise put the program through its paces to help identify any remaining glitches.

People Headline News

Nice Shoes Names John Koltai Creative Director

Experienced art director and multidisciplinary visual media expert will focus on the studio’s innovative motion graphic design for film, television, advertising, and other media.

It’s Groovy! Headline News

AFX Creative Channels ‘Austin Powers’ for GM’s ‘EVil is Back for Good’ Campaign

Creative studio teams up with McCann Detroit to produce a comedic, VFX-driven narrative featuring the return of Mike Myers’ Dr. Evil; created for the car maker’s Super Bowl LVI campaign, the spot paid homage to the iconic 1990’s spymaster spoof while dealing with topical issues of climate and reduced emissions.

Music Videos Headline News

Mathematic Crafts the Dystopian Auto-Racing World of Pink Noise’s ‘Sky Cry’ Music Video

By Dan Sarto | Thursday, February 17, 2022 at 4:00pm

The creative studio delivers ‘Crashtag,’ the world's first robot influencer, using a variety of 3D tools to design and build the futuristic sci-fi world of director Kim Chapiron’s new short film.

game adaptations ANIMATIONWorld

From Games to Series: How Entertainment Agency MOCEAN Helps Makes It Happen

Executive Creative Director Elaine Cantwell, EVP Strategy Allan Gungormez, and Creative Director Norn Jordan talk about the marketing campaigns for ‘Arcane’ and ‘Halo’ and the strategies that turn gamers into viewers.

People Headline News

Hero4Hire Names Jane Wu Creative Director

Art direction and animation design expert brings multidisciplinary skills to studio’s expanding set of production, including motion design, character animation, and mixed media projects.

People Headline News

Smile + Wave Names Shenny Jaffer Executive Producer

Agency and animation production veteran joins post-production collective to support strategic and creative planning from conception through execution.

And the Winner Is! Headline News

Finalists Announced for British Animation Awards 2022

‘Ron’s Gone Wrong,’ ‘Shaun the Sheep: The Flight Before Christmas,’ and ‘Robin Robin’ among the animated shows chosen; winners to be announced at the awards ceremony on March 10.

Reach for the Stars Headline News

LOBO Tapped for ‘If I Had A Satellite’ Digital Spot

BYJU’S FutureSchool online platform collaborates with creative studio to create charming CG animated short to inspire budding young space explorers and promote its Code A Satellite educational program.

game cinematics Headline News

Rebellion Drops ‘Sniper Elite 5’ Game Trailer

Featuring action-packed assets produced by company’s VFX studio, the cinematic hints at new ‘Invasion Mode’ which promises to bring a new dimension to the gaming experience; latest installment of the franchise will release on multiple platforms later this year.

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