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Category: Commercials

Commercials Headline News

DiMassimo Goldstein Taps Taylor James for Animated Spots

Animation-based campaign for educational subscription service Wondrium, blends various 2D styles to create whimsical spots ‘Bird’ and ‘IWonder,’ showcasing the subscription services’ variety of offerings.

Stop Bullying! Headline News

Cartoon Network Drops ‘Stop Bullying Speak Up - Craig of the Creek’ PSA

Marking National Bullying Prevention Month CN teams up with PACER’s National Bullying Prevention Center with ‘Kids Take on Bullying Challenge,’ a program/challenge to help kids take on bullying whenever and wherever they see it.

People Headline News

Hornet Adds Director Sarah Beth Morgan

Known for her bold but nuanced work, the Portland-based illustrator employs a narrative-first conceptual storytelling style; her ‘Between the Lines’ animated short, currently in progress, deals with the scarring experience of schoolgirl bullying – check out the trailer.

Parking’s a Bitch Headline News

Lexus Taps Framestore and ‘Eternals’ Kingo for New Lexus Commercial

Kumail Nanjiani gets the keys in the 2-minute ‘Parking Spot’ advert, as the superhero from the upcoming MCU feature faces a real-life problem: safely parking his brand-new car when he heads downtown for work.

People Headline News

Blinkink Signs Directors Andy Biddle and Adeena Grub

The directorial duo joins the agency’s stop-motion team; a collaboration born out of the COVID shutdown in March 2020, the pair has created several amusing animated shorts featuring loveable characters with handcrafted techniques.

Business Headline News

Nexus Studios Signs Encyclopedia Pictura

Leading indie animation studio inks deal with LA-based directorial collective to expand its work in creative branded content; the group's credits include the ‘Wanderlust’ promo for Björk, the animated short ‘Earth Crisis,’ and ‘Fly Robot Fly’ for Ikea.

game trailers Headline News

Puppetworks Blows it Up Good in ‘Destroy All Humans! 2 - Reprobed’ Trailer

The studio collaborates with THQ Nordic on a comically destructive CG animated piece to promote the new game, a parody of Cold War-era alien invasion films; featuring the musical backdrop of Rammstein’s ‘Amerika,’ Crypto wreaks havoc on San Francisco, Tokyo, London, Russia and the Moon.

Awards Headline News

‘Honekami,’ ‘Bob Spit-We Do Not Like People’ Take Top OIAF 2021 Honors

Honami Yano awarded the Grand Prize for animated short; Cesar Cabral awarded Grand Prize for animated feature as the 45th annual Ottawa International Animation Festival concludes.

Technology Headline News

Chaos Shares V-Ray 2021 VFX and Animation Showreel

Latest VFX and animation reel showcases some of the year’s best work from film, tv and advertising; included are clips from feature films, ads and episodics from companies including Scanline VFX, Goodbye Kansas, and Blur Studio.

Business Headline News

Technicolor Creative Studios Launching Global Creative Hubs

Series of interconnected co-located facilities will provide one-stop shopping for technology, talent and creativity servicing the entertainment, advertising, and brand experience industries; campuses coming soon to Soho, London, Soho, New York and Culver City, Los Angeles.

Business Headline News

Auto Enthusiast Duo Launches Rideview Creative Agency

Yates Holley and John Kim have joined forces to offer automotive art direction and visualization; recent projects include a mood film for the IPO launch of Faraday Future, a sustainability-driven EV brand.

marketing campaigns Headline News

We Are Royale Creates Epic Pentakill Campaign with Riot Games

By Dan Sarto | Tuesday, September 21, 2021 at 4:10pm

The creative production company designed new art, logos and typography, illustrated assets, and animated videos for both the alternate reality game and virtual, heavy metal concert watched live by hundreds of thousands of fans that launched the band’s new album, ‘III: Lost Chapter.’  

Animation Festivals Headline News

Call for Entries: Stuttgart International Festival of Animated Film 2022

Films are now being accepted for competition in five categories – International Competition, Young Animation, Tricks for Kids, Trickstar Nature Award, and AniMovie; submission deadline is December 1.

Commercials Headline News

Cap’n Crunch Gets a ‘Sweet’ 3D Makeover

Creative studio ATKPLN gives the Cap’n new 3D persona and digs, balancing nostalgia with a modern vibe; new look will be used across all brand visuals, including broadcast and social media assets.

Commercials Headline News

Unlisted Produces New Gogo-No-Kocha Sweet Tea Spot

Creative studio collaborates with AIO Pro and Japanese ad agency Hakkuhoddo on nostalgic, classic 2D animated commercial to promote the Japanese beverage, with Hornet animation director Yves Geleyn at the helm.

Business Headline News

Rooster Teeth Inks Animation Production Deal with Albert Whitman Media

Drawing on the children’s book publisher’s extensive library, the companies will co-develop and produce a slate of original animated series; literary works ‘Zapato Power’ and ‘The Wish Library’ are currently in development and will be introduced at MIPCOM 2021.

Listen to the Experts Headline News

New ‘Masters of Motion’ Podcast with Creative Director Jon Gorman

Veteran Buck NY designer shares advice for mid-level creatives, including early career building; pitching, briefing & idea development; moodboards, storyboards, style frames & concept art; and reflection on the future.

Commercials Headline News

Aardman and Catsnake Create RSPB Legacy Spot

The ‘Time Flies’ commercial uses watercolor style 2D animation to invoke feelings of nostalgia and encourage viewers to reconnect with nature; the advert’s TV and online release coincides with Remember a Charity Week.

call for entries Headline News

Entry Deadline Extended for SIGGRAPH Asia 2021 Computer Animation Festival

Submissions now being accepted through August 15, 2021; coming to Tokyo December 14-17, festival showcases innovative shorts, commercials, VFX reels, simulations, visualizations, cinematics and other exciting, CG animated work.

Commercials Headline News

Hornet Animates Century 21’s 50 Years of Business

Directorial team of Natalie Labarre and Yves Geleyn create 2D spots featuring voiceovers of real estate agents sharing real-time anecdotes; each short features a distinct color pallet to drive the narrative forward.

People Headline News

AFX Creative Adds Nicole Fina as Executive Producer

Former Digital Domain executive producer brings extensive experience in global advertising campaigns, music videos, and live event holograms, including key content for the Academy Awards and Super Bowl.

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