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Category: Commercials

Podcasts Headline News

Podcast EP142: How Isaac King Established a Stop-Motion Career in Toronto

By Dan Sarto | Monday, December 27, 2021 at 9:05am

The artist shares how he built a career in Toronto, directing commercial shorts for nearly two decades while producing his own award-winning films including ‘Whatever Tree,’ ‘Fly Away,’ and ‘Sticks and Stones.’

The Annies are Coming! Headline News

49th Annual Annie Award Nominations Announced

By Dan Sarto | Tuesday, December 21, 2021 at 9:09am

Best Animated Feature nominees ‘Encanto,’ ‘Luca,’ ‘Raya and the Last Dragon,’ ‘Sing 2,’ and ‘The Mitchells vs. The Machines’ top the expansive list of category nominations; animation’s biggest awards ceremony is scheduled to return live on Saturday, February 26, 2022 at UCLA’s Royce Hall.

Commercials Headline News

Nexus Studios Creates Stop-Motion Gift Cards for Airbnb

Four charming vignettes depict real places and experiences available on the platform; featured characters had pre-shoot journeys from pencil sketch through to 3D modelling and printing before coming to life with stop-frame 'replacement animation' technique.

Technology Headline News

Pixomondo Creates ‘McDonald’s Friends’ Via Virtual Production

LED Volume technology moves from otherworldly to Main Street with real-time CG digital environments that eliminate production cost overages common in on site shoots.

Commercials Headline News

Photorealistic CG Hamsters Take Center Stage in Albert Heijn Holiday Campaign

TBWA\NEBOKO tapped creative studio Ambassadors to bring human emotion to the family pet in the Dutch supermarket chain’s annual seasonal short; Harry, the hamster, feels displaced by the arrival of a new baby – not truly forgotten, he finds love and meaning.

Technology Headline News

Foundry Releases Katana 5.0

Latest update focuses on artist collaboration and interoperability with render upgrades, workflow improvements, and support of render partners with a new render delegate ‘AVP.’

Commercials Headline News

The-Artery’s David Yurman Holiday Collection Spot Takes Flight

Design company sends an owl soaring through Central Park in ‘Magical Menagerie,’ using wintery 2D and 3D animation to showcase the park’s iconic statues as well as the brand’s latest collection.

game cinematics Headline News

Digital Extremes Drops Blur Studio’s ‘The New War’ Trailer

CG cinematic uses bold visuals, strong emotion, and intense action to preview the newest expansion of the popular ‘Warframe’ action game; release is slated for December 15.

game cinematics ANIMATIONWorld

Look Inside Development on Riot Games’ ‘Teamfight Tactics: Gizmos and Gadgets’ Trailer

By Dan Sarto | Friday, December 3, 2021 at 3:45pm

Jonathan Santoro and Ashley Samour share exclusive visuals and insights into the design and animation of the company’s cinematic - that includes fan-favorite characters Pengu, Chroncc, and Jinx - for the launch of its new ‘Battle of the Bots’ set. 

Commercials Headline News

Nexus Studios ‘A Future Begins’ Gets Thanksgiving Kick-Off

The charming stop-motion spot, created by award-winning animator John Kelly, focuses on Chipotle’s commitment to sustainable farming and human welfare; with a soundtrack by Grammy-award winning singer Kacey Musgraves, the commercial is a patchwork quilted love letter to the restaurants’ supply chain and the people behind it.

40 Years of Pixel Pushing Headline News

Alkemy X Spoofs its 'Cutting Edge' 80's Work to Celebrate 40th Anniversary

VFX house creates campaign and 3-minute anthem film that showcases its ‘sales reel’ from 1981 complete with fictional relics from the past.

PSAs Headline News

DreamWorks’ Trolls Team with UN to Promote Healthy Diet and Sustainable Living

Studio releases awareness-raising video as it joins United Nations, FAO, and UNF in a global campaign to encourage healthy eating and reduce food waste.

Mmm.. chocolate Headline News

Post Office Studios Tapped for Hershey’s Promo Video

Tempting spot for iconic confectioners ‘Cocoa’ and ‘Cocoa with Almond’ spreads introduces the brands’ new packaging; Cinema 4D with Octane Render used for authentic animation, with the mouthwatering chocolate swirl created through fluid simulations in Houdini.

People Headline News

Ataboy Names Cameron Gray Executive Producer

The long-time studio collaborator brings extensive experience in broadcast production and post-production advertising; will focus on strategic partnerships and expanding the company’s reach across local and new global territories.

Commercials Headline News

Nexus Creates ‘Tiptoe & The Flying Machine’ Holiday Tale

Studio and director Conor Finnegan teamed up with BBDO NYC to create Macy’s new holiday campaign starring a little blue reindeer who discovers she can fly; the 60-second stop-motion commercial will air across television and online video during the Macy’s Thanksgiving Day Parade.

PSAs Headline News

Nomint Creates 'Chilling' Spot for WWF’s Arctic Programme

Taking a year to produce, the emotionally and technically challenging stop-motion commercial uses nothing but ice as a visual metaphor of global warming’s devastation; advert launch coincides with the start of the global COP26 summit.

call for entries Headline News

Annecy 2022 Now Accepting Submissions

Festival, which runs June 13-18, 2022, issues call for entries in short film, TV film, commissioned film and graduation film categories; submission deadline set for February 15, 2022.

game trailers Headline News

EA Releases ‘Battlefield Hazard Zone’ Trailer

Electronic Art’s Marcom Game Capture team’s multi-disciplinary approach gives fans the intensity of in-game play with a look at the upcoming November 19 release of ‘Battlefield 2042’s third distinct multiplayer experience, ‘Hazard Zone.’

People Headline News

Ghost VFX Names Patrick Davenport President

Company mixes it up with president Tom Kendall changing hats as new head of business development; new hires include Paul Richards as EVP of Technology, and Crys Forsyth-Smith as EVP of Global Production.

Do it in the Cloud! Headline News

PLAYSENSE Expands to the Cloud with AWS

After doubling in size over the last year, creative CG studio continues to expand its cloud-based rendering pipeline to work on projects like ‘Wargaming’ cinematic trailers, ‘Wargaming Holiday Adventure,’ and ‘World of Tanks – Soul Hunter’ as well as titles for the upcoming RPG ‘Grime’ from Clover Bite.

Commercials Headline News

Blinkink and Whiskas Explore a Cat’s Mind Using Stop-Motion and Puppetry

Studio teams with creative agency AMV BBDO to conceptualize a feline dream in ‘Purr More’ cat food commercial, directed by expert cat whisperer Nina Gantz.

Podcasts Headline News

New ‘Masters of Motion’ Podcast with Substance Founder Scott Geersen

Industry veteran in motion design, VFX supervision and direction shares advice for mid-level creatives; topics include running your own studio, international collaboration, compositing and VFX, learning 3D, working on title sequences, and reflection on the future.

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