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Category: Commercials

Get Up and Go! Headline News

ROOF Fills it Up with Whimsy for Conoco’s ‘Choose Go’ Campaign

Incorporating elements from stop-motion to classic video games, the studio created 6 3D animated spots featuring unique ‘Goer’ characters who embark on whimsical adventures that start and end after gassing up.

Education Headline News

Escape Studios Launches Undergrad 2D Animation Pathway

New course, which complements the existing 3D animation program, will feed the growing demand for studio-ready talent; applications are being accepted for 2023 and beyond.

Business Headline News

Method Studios Now Formally Working Under Framestore Banner

The final integration phase of the November 2020 purchase is underway, with the Melbourne-based team set to finish its tech pipeline migration as of January 2023; Method’s Canadian film and episodic teams have already made the move - overall company production capacity has increased by 40%.

Great Shorts Coming to Ottawa Headline News

OIAF 2022 Reveals Official Animated Shorts Competition Selections

By Dan Sarto | Wednesday, July 13, 2022 at 12:00pm

51 shorts to compete in student, narrative, non-narrative, and commissioned categories; the upcoming festival runs September 21-25.

Business Headline News

Stereo D Rebrands as SDFX Studios

New name reflects the full-service VFX work offered as company works to meet growing industry demand; recent credits include Lucasfilm's ‘The Book of Boba Fett,’ ‘The Mandalorian,’ and Marvel Studios’ ‘Hawkeye.’

Business Headline News

Platige Sets Up Shop in SoCal

The VFX and animation studio settles into its new Manhattan Beach digs, offering small shop creative/budgetary advantages with the underlying muscle of extensive European roots; The Mill alumni Aurelien Simon and Gawain Liddiard will head new office.

Commercials Headline News

Watch: Blinkink’s Singing Sour Burstin Crawlers in Trolli’s ‘Gooniverse’ Spot

Renee Zhan creates a gory, gooey, tasty CG spot with realistic stop-motion textures in a terrifying factory setting that doesn’t seem to faze the colorful, happy, edible worms.

Careers ANIMATIONWorld

SCAD Alumni Talk Animation Skills, Careers, and Opportunities

Recent graduates Jacey Robinson, John da Fonte, and Julianna Mercado discuss their efforts to secure challenging and enjoyable industry work, how they keep up on new tools and technology, and how their college prepared them for the rigors of professional production.

game trailers Headline News

Watch: ‘Stormgate’ Cinematic Trailer Made Entirely in Unreal Engine

With the feel of classic 1990s real-time strategy game franchises, Zoic Studio’s new spot teases Frost Giant Studio’s upcoming PC game set hundreds of years in Earth’s future.

PSAs Headline News

LOBO Animates ‘A Hope Story’ for the American Lung Association

The animation studio teamed up with agency Hill Holliday and The Ad Council to create a PSA raising awareness of the importance of cancer screening; the short employs a visual style based on 3D/CG with a 2D-like finish, suggesting a mixed-media hand-painted feel.

People Headline News

The Embassy Names Danielle Kinsey Head of Production

10-year company veteran gets new title and new responsibilities, now tasked with management of studio’s expanding production slate; will also support the creative teams while promoting connections between global partners and the LA and Vancouver offices. 

Awards Headline News

‘Little Nicholas-Happy as Can Be’ and ‘Amok’ Take Top Awards at Annecy 2022

By Dan Sarto | Sunday, June 19, 2022 at 8:00am

Films by Amandine Fredon & Benjamin Massoubre and Balázs Turai among 22 winners at the jam packed 46th festival edition that saw a record 13,248 badge holders from 106 countries.

Commercials Headline News

Peak and This Thing of Ours Take ‘Toon Blast’ Characters on the Road

Animation studio uses live-action, soft-shaded frame-by-frame animation, and 3D elements to create a promo video for the popular game; animated characters Wally, Cooper, and Bruno enter the non-animated world, taking to the streets.

People Headline News

Framestore Pictures Adds Director Ivan Bird

By Dan Sarto | Tuesday, June 7, 2022 at 11:56am

Company to represent the internationally recognized filmmaker in the US and Canada; recent commercial directorial credits include the ‘zero carbon-powered’ ad for Hitachi and McDonald’s ‘Simply Timeless’ retro spot.

Celebrating The Best in Animation! Headline News

2023 Annie Awards Set for February 25

By Dan Sarto | Wednesday, June 1, 2022 at 11:21am

50th Annual ceremony, recognizing the best in the field of animation, returns in-person to UCLA’s Royce Hall; Deadlines, Rules, and Categories to be announced September 12.

Business Headline News

Technicolor Games Reveals Big Hiring Push

By Dan Sarto | Thursday, May 26, 2022 at 12:10pm

New president Jeaneane Falkler and executive creative director Sylvain Doreau are leading an aggressive recruitment effort as the group joins fellow Technicolor Creative Studios business brands MPC, The Mill, and Mikros Animation in providing a growing suite of production services across games IP, from in-game assets to TV advertising, interactive experiences, animation and feature length film.

Show Us Your Work! Headline News

Call for Submissions: SIGGRAPH Asia 2022 Computer Animation Festival

By Dan Sarto | Friday, May 20, 2022 at 7:08am

Entries now being accepted in multiple categories, including shorts, visualizations, VFX sequences, game cinematics, and real-time pieces; deadline to enter is July 31, 2022.

Fighting for Climate Change One Animation at a Time! ANIMATIONWorld

The Climate Ad Project Fights for Change with Tongue-in-Cheek Animation

Longtime social activist Harold Moss has teamed his studio, FlickerLab, with NASA climate expert Peter Kalmus and a group of volunteer artists and scientists to create funny, meaningful 2D animated shorts addressing issues like Amazon deforestation, fossil fuel pollution, and rising ocean temperatures.

virtual production Headline News

Impossible Objects Corrals NVIDIA RTX and Unreal Engine on ‘Diablo Immortal’ Cinematic

By Dan Sarto | Tuesday, May 17, 2022 at 12:10pm

Harnessing enhanced virtual production workflows based on real-time rendering, the studio blends live-action and VFX in an epic battle set on the surface of a Google Pixel phone in a live actor’s living room.

The Best in Ibero-American Animation Headline News

‘Bob Spit,’ ‘Frankelda’s Book of Spooks,’ and ‘Bestia’ Lead 5th Quirino Awards

By Dan Sarto | Monday, May 16, 2022 at 1:06pm

Works from Argentina, Brazil, Chile, Costa Rica, Ecuador, Spain, Mexico, Portugal, and Venezuela are honored across nine categories at the May 14 in-person gala event and closing ceremony recognizing achievements in Ibero-American animation.

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