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Category: Commercials

Commercials Headline News

The-Artery Turns Day to Night in ‘New Light’

The creative studio once again partnered with Mercedes-Benz, providing live-action production, editorial, post, VFX, color grading and finishing, transforming a daytime shoot on the California coast into night scenes.

Real-time Animation Headline News

Impossible Objects Gets Unreal on GM OnStar Campaign

Team uses state-of-the-art virtual production and real-time technology, including Unreal Engine and disguise, to highlight expanded tech capabilities of OnStar’s offerings – without ever having to hit the road; check out ‘From The Lab: Building the OnStar’ to see how.  

Don’t Join the Bad Driver Club! Headline News

Watch: New ‘Bad Driver’s Club’ PSAs

RK Venture and Toronto-based animator Joren Cull use absurdist humor to make clear that driving under the influence is no laughing matter, in their deceptively silly animated campaign for NMDOT.

Commercials Headline News

Platige Image Delivers ‘Pokémon’ Trading Card Spot

Directed by BAFTA laureate Claire Norowzian, the live-action/animated commercial ‘There's a Collection in Everyone’ reignites the thrill of collecting for a new audience of international kids. 

Business Headline News

Saffronic Appoints Skyler Mattson as its First CEO

The former WongDoody exec will helm the emerging global animation, gaming, and advertising, and VFX studio founded in 2022 by Tim Sarnoff and Vince Pizzica.

After the Black Out Headline News

‘Blade Runner 2033: Labyrinth’ Videogame in the Works at Annapurna Interactive

Check out the trailer - set within the universe created in the film franchise, the game explores the journey of a Blade Runner after the Black Out, when there are no Replicants left to hunt. 

careers in animation Headline News

Podcast EP 214: Jason Agar on Creating a Decentralized Animation Studio in Toronto

The Canadian-based Pomelo Studio owner discusses his shift from advertising to animation and how he is switching up the traditional studio business model.

Awards Headline News

'Chicken for Linda!’ and ‘27’ Take Top Awards at Annecy 2023

By Dan Sarto | Saturday, June 17, 2023 at 2:46pm

Films by Chiara Malta & Sebastien Laudenbach and Flóra Anna Buda among 22 winners at the jam packed 47th festival edition that saw a record 15,820 accredited attendees (a 19% increase on 2022) from 102 countries.

People Headline News

Nexus Studios Adds Emily Dean to Commercial Roster

The writer, director and artist boasts directorial, story artist and visual consultant credits on shows including the award-winning Netflix animated series, ‘Love Death + Robots,’ ‘Hotel Artemis,’ and the Oscar-winning short ‘Hair Love.’

Innovations in 3D Design Headline News

WPP and NVIDIA to Build Generative AI-Enabled Content Engine for Digital Advertising

By Dan Sarto | Monday, May 29, 2023 at 1:00am

New creative development engine connects 3D design and generative AI tools to produce high-quality content faster and more efficiently while preserving the quality, accuracy, and fidelity of client brand identities, products, and logos.

The Ultimate Setup Headline News

Impossible Objects and Dell’s Alienware Partner for ‘Gravity’ Spot

Jay Walker directs the 30-second piece showcasing the gear’s undeniably strong ‘pull’ on gamers, utilizing a blend of traditional VFX work in After Effects, Maya, and Redshift.

The Best in Ibero-American Animation Headline News

‘Nayola,’ ‘The Garbage Man,’ and ‘Ice Merchants’ Lead 2023 Quirino Awards.

Works from Portugal, Spain and Argentina are honored across nine categories at the May 13 in-person gala event and closing ceremony recognizing achievements in Ibero-American animation.

People Headline News

Preymaker Expands West Coast Staff

Creative team hires include Adam Lambert, Roxy Zuckerman, and Michael Reed, with Mattias Andersson joining the studio’s dedicated technology crew.

Business Headline News

PNYA Celebrates Expansion of NY’s Post-Production Tax Credit

PPC funding for post increases from $25 million to $45 million and gets extended to 2034; cited studies show the program has contributed $156M to the state’s tax revenue.

People Headline News

Impossible Objects Adds Jay Walker to Creative Roster

The short film, music video, and commercial director brings Unreal Engine expertise to cutting edge creative lab following their recent collaboration on Alienware’s campaign.

Commercials Headline News

Watch Miami Design District's ‘Beyond Belief’ Campaign

Innovative animation captures cultural engineer Craig Robin's vision of the MDD as a ‘laboratory for creativity’ with hand-drawn illustrations modeled after iconic neighborhood landmarks; a female avatar takes the viewers on a journey from the district’s past to its future.

Business Headline News

Picture Shop Unveils Newly Renovated, Expanded Facilities in Hollywood

The Sunset and Seward post-production facilities location offers 115,000 square feet across 6 floors that include 5 D.I. theaters, 13 color bays, and 22 online edit rooms.

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