Search form

Category: Commercials

Awards Headline News

'Chicken for Linda!’ and ‘27’ Take Top Awards at Annecy 2023

By Dan Sarto | Saturday, June 17, 2023 at 2:46pm

Films by Chiara Malta & Sebastien Laudenbach and Flóra Anna Buda among 22 winners at the jam packed 47th festival edition that saw a record 15,820 accredited attendees (a 19% increase on 2022) from 102 countries.

People Headline News

Nexus Studios Adds Emily Dean to Commercial Roster

The writer, director and artist boasts directorial, story artist and visual consultant credits on shows including the award-winning Netflix animated series, ‘Love Death + Robots,’ ‘Hotel Artemis,’ and the Oscar-winning short ‘Hair Love.’

Innovations in 3D Design Headline News

WPP and NVIDIA to Build Generative AI-Enabled Content Engine for Digital Advertising

By Dan Sarto | Monday, May 29, 2023 at 1:00am

New creative development engine connects 3D design and generative AI tools to produce high-quality content faster and more efficiently while preserving the quality, accuracy, and fidelity of client brand identities, products, and logos.

The Ultimate Setup Headline News

Impossible Objects and Dell’s Alienware Partner for ‘Gravity’ Spot

Jay Walker directs the 30-second piece showcasing the gear’s undeniably strong ‘pull’ on gamers, utilizing a blend of traditional VFX work in After Effects, Maya, and Redshift.

The Best in Ibero-American Animation Headline News

‘Nayola,’ ‘The Garbage Man,’ and ‘Ice Merchants’ Lead 2023 Quirino Awards.

Works from Portugal, Spain and Argentina are honored across nine categories at the May 13 in-person gala event and closing ceremony recognizing achievements in Ibero-American animation.

People Headline News

Preymaker Expands West Coast Staff

Creative team hires include Adam Lambert, Roxy Zuckerman, and Michael Reed, with Mattias Andersson joining the studio’s dedicated technology crew.

Business Headline News

PNYA Celebrates Expansion of NY’s Post-Production Tax Credit

PPC funding for post increases from $25 million to $45 million and gets extended to 2034; cited studies show the program has contributed $156M to the state’s tax revenue.

People Headline News

Impossible Objects Adds Jay Walker to Creative Roster

The short film, music video, and commercial director brings Unreal Engine expertise to cutting edge creative lab following their recent collaboration on Alienware’s campaign.

Commercials Headline News

Watch Miami Design District's ‘Beyond Belief’ Campaign

Innovative animation captures cultural engineer Craig Robin's vision of the MDD as a ‘laboratory for creativity’ with hand-drawn illustrations modeled after iconic neighborhood landmarks; a female avatar takes the viewers on a journey from the district’s past to its future.

Business Headline News

Picture Shop Unveils Newly Renovated, Expanded Facilities in Hollywood

The Sunset and Seward post-production facilities location offers 115,000 square feet across 6 floors that include 5 D.I. theaters, 13 color bays, and 22 online edit rooms.

careers in animation Headline News

Podcast EP 205: How Anik Rosenblum Started Dancing Line Productions

Vancouver-based 2D animation director shares his journey from Lithuania to Israel and finally Vancouver in pursuit of an artistic career.

Commercials Headline News

LOBO Animates an Adorable Sing-Along Ode to Pets

Brazilian pet food brand 374 Pets tapped the mixed media and animation studio, who working with local animation students to create ‘Universo 374,’ a 2D animated spot bringing furry, feathery, and scaly critters to life.

Technology Headline News

Maxon One Announces 2023 Product Updates

New features and workflow enhancements are revealed across entire product line, including Cinema 4D, Redshift, Red Giant, ZBrush and Forger, promising improved performance, workflows and advanced tools for animation, rendering and sculpting.

Technology Headline News

Dynamic Wrinkles Arise - Character Creator 4.2 and iClone 8.2 Available Now

Reallusion’s latest release provides the tools to create powerful, groundbreaking facial realism in 3D game and cinematic characters of any gender, age, and ethnicity.

Commercials Headline News

Platige Image Shares ‘G.O.A.T. Mall – AXE’ Spot

Featuring popular rapper Lil Baby, the men’s cosmetic company’s latest global campaign goes from real to fantasy with VFX, 2D and 3D animation added in post.

Creepy and Cute Headline News

Creepy Meets Cute in New Ghibli-esque ‘Resident Evil 4’ Promo

The animation style on ‘Leon and the Mysterious Village,’ a new promotional short for Capcom’s upcoming remastered horror game, feels quite familiar… and is positively adorable.

careers in animation Headline News

Podcast EP 201: Annie Wong's Freelance Stop-Motion Career

Known online as ‘Head Explodie,’ the freelance stop-motion artist, sculptor, and educator shares how she developed her unique style that got her gigs with Vans, Giphy, and Adult Swim.

Commercials Headline News

OPSIS Scores with VFX for Frito-Lay’s FIFA World Cup ‘Soccer or Football’ Commercial

Director Michael Bay brought in the visual effects house on the spot, featuring soccer icon David Beckham and football legend Peyton Manning, to create some very “cheesy” Cheetos-munching debris, a CG ball smacking a chip bag, and generic stadium shots where all manner of branded signage, banners, flags, and video screen imagery had to be removed.

People Headline News

Preymaker Adds Senior Production Team Talent

The cloud-based creative studio brings on Clairellen Wallin to support client/artist relationships and Mike Pullan to handle day to day project management and planning.

VFX for commercials Headline News

Framestore Shares ‘Enjoy the Ride’ Formula 1 Spot Breakdown Reel

Studio collaborates with Sky Creative from pre-production through shoot and VFX to create an adrenaline-fueled spot to celebrate the start of the 2023 racing season.

Pages