Category: Commercials

Spontaneous Combustion has created the visual effects for both a 15-second and 30-second spot for Tropicana Pure Premium Grovestand. The spots feature a woman pealing an orange that bursts forth with gallons of juice. Spontaneous Combustion's director of visual effects/senior inferno* artist David A. Elkins said, "Our client wanted the footage to look wetter and juicier to convey just how tasty the product is. In keeping with Tropicana's packaging, we created a clean white background for the shots that were lensed against blue screen.

Click 3x provided visual effects design and production services for a new national campaign for Dos Equis beer. Ad agency McCann-Erickson conceived the three 30-second spots where the product's familiar double "X" logo manifests itself in some rather unexpected places. "Ceiling Fan" opens on a young couple as they hustle into their beachfront cottage and flop on the bed. Soon the ceiling fan prompts the woman to run to the kitchen for beer. "Cocktail Dresses" has two guys hanging out at an event at an art museum.

Edgeworx recently completed work on a pair of spots for GMC's new SUV, the GMC Envoy. Edgeworx teamed with ad agency Lowe Lintas and Partners and designer Todd St. John of Hunter Gatherer in creating the design and animation of the commercials. "Comforts of Home" and "Relax" feature some of the GMC Engineers responsible for making the Envoy comfortable and safe. The graphic design frames key elements of the spot by placing them in a graphic timeline. Graphics for both spots were created using the Adobe suite of After Effects, Illustrator and Photoshop.

FrameStore has wrapped on three new commercials to launch Nintendos latest Game Boy handset, Game Boy Advance. All three commercials were written and produced by agency Leo Burnett of Chicago, and directed by the Vienna-based directing duo, Rad-ish (Moritz and Christophe). FrameStore's SFX artists created three, highly stylized, virtual worlds, which each allude to one of the three new games developed to accompany the new handset. As synthetic snow was banned on the location of "Church," FrameStore created falling and settling snow for the interior shots.

London-based Loose Moose, producers of the award-winning stop-motion Pepsi-Lipton BRISK tea campaign, has expanded into 2D CGI by joining with the directing duo of Neville Astley and Mark Baker. The team's first spot for Loose Moose was a spot entitled "Cheese Trapeze" for the Kraft Cheese Singles campaign "Working with CelAction 2D software, we have been able to bring a contemporary look to the Kraft Cheese Singles spot using bright colors, highly stylized characters and animation with flavors of Japanimation," Astley said.

TOPIX has recently completed the online and CGI for a 30-second spot promoting Colgate-Palmolive's household cleaner, Fabuloso. Featuring a Carmen Miranda look-alike, "Conga" was developed through ad agency Young & Rubicam (Mexico City, Mexico), and debuted in Mexico and Uruguay in May, with a debut in Panama, Ecuador and Columbia set for June and July. After cleaning her dishes with Fabuloso, a Brazilian bombshell and two trumpet players jump from the clean plates, inspiring Mom, son and the family dog to dance a conga line around the kitchen.