Production company Super 78 created a graphics package for the 5th Annual Interactive Achievement Awards, held at the Hard Rock Hotel in Las Vegas on February 28, 2002. Drawing on the inspiration of the early 1980s gaming experience as the aesthetic foundation, Super 78 creative director Brent Young developed the look for the awards presentation. "Our goal was to create a vibe that was both retro and contemporary, TRON meets MATRIX, connecting the fact that this is an industry with a history and a future," Young explained.
Category: Broadcast Design
Broadcast and commercial design collective V12 recently completed designing the new look for the X Games, the extreme sports version of the Olympics. Debuting at the Winter X Games and continuing through to the Summer Games, V12, lead by creative directors Juan Delcan and David J. Hwang, created all of the on-air packaging and design including logo ids, information graphics, backgrounds and on-screen scoreboards. For the visual transitions, V12 treated the live action footage to mirror the style of propaganda posters and provided an entire reel from which the client could choose.
Digital effects designer Cassie Scroggins of Minneapolis-based Hi-Wire recently finished a complete visual identity, including a logo, program open, interstitials and graphical interface, for DragonflyTV, a PBS program created by Twin Cities Public Television (TPT). DragonflyTV, a new childrens program that began airing on PBS stations nationwide on January 19, 2002, is geared towards children ages 9-12 and features ordinary children and their own science investigations.
Visual effects and design studio A52 recently completed work on a series of 30-second spots for the FOX network, which debuted on January 18, 2002 and counted down to February 3, 2002, Super Bowl Day. The spots promoted the scheduled live Super Bowl performances of U2, Paul McCartney, No Doubt and other artists, and featured multiple layers of high-contrast imagery composited with text and other graphic elements. A52 also provided visual effects on the spots.
With award categories like "Your Song Kicked Ass But Was Played Too Damn Much" and "Is It Hot in Here or Is It Just My Video?" the 2001 My VH1 Music Awards is clearly not your average music awards ceremony. For one thing, it is the fans that call the shots: the category names, nominees and winners are all determined through an online vote. That distinctly democratic impression was enhanced by a graphics and animation package created for the December 2 broadcast by visual effects/creative design house, PSYOP, NYC. This is the second year that PSYOP had been responsible for the package.