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The Making of Gatorade G Active “Water Made Active”

Watch how the planet’s first animated liquid 3D human was captured in camera!

Unit9 director Cole Paviour and cinematographer James Medcraft combine motion capture, motion control, and a unique multi-plane liquid printer to create the planet’s first animated liquid human all in camera.

James Medcraft: “Over the course of six months working with Unit9, Machine Shop, Arri Rental and Mark Roberts Motion Control we developed a stop-motion 3D liquid printer that took motion capture data of a human and printed it life size frame by frame.

“The 3D liquid prints frames were captured using high speed sync flash on the Arri Alexa 65 and Milo Motion control, a technical world first.

“In five shoot days and 11 days in the studio we created a life-sized animated human, created entirely from liquid that moves and interacts with physical space like a real human.”

Client: Gatorade

Agency: TBWA\Chiat\Day

Production: Unit9
Director: Cole Paviour
DOP: James Medcraft
Directed by: Cole Paviour
Director of Photography: James Medcraft
Producer: Holly Restieaux
3D liquid printer: Machine Shop
Motion Control: Mark Roberts Motion Control / Ian Menzies
Art Department: Nick Ellis
Gaffer: Onkar Narrang
1st AD: Rob Thorpe
1st AC: Tom Ried
Camera hire: Arri Rental

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