Practical Effects captured with Spike, The Marmalade's high-speed motion control system
Watch as Psyop and the agency crew from McKinney bring a new level of speed and precision to this spectacular new spot for Sherwin-Williams’ Emerald paint line using Spike, the motion control system developed by German company The Marmalade.
All the footage was captured with a Phantom camera at 900-4000 fps then edited and composited on-the-fly with Flame on set.
Watch behind the scenes:
Watch the finished spot:
Client: Sherwin-Williams
Agency: Mckinney
CD: Ellen Steinberg
AD: Jordan Eakin
Copywriter: David Sloan
Production: Psyop
Directors: Eben Mears, Lauren Indovina
Motion Control: The Marmalade
Music: Beacon Street Studios
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