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Behind the scenes on Kira “Hero’s Journey”

Here's how the VFX for Super Bowl 51's most popular spot came together

Watch how MJZ director Matthijs Van Heijningen and The Mill’s VFX team pasted non-stop slapstick abuse all over Melissa McCarthy’s hapless eco-warrior in “Hero’s Journey,” created thru David&Goliath for the Kia Niro and aired during Q3 of Super Bowl 51.

Agency: David&Goliath, LA
Chief Creative Officer: Bobby Pearce/Colin Jeffery
Executive Creative Director: Gustavo Sarkis
Executive Creative Director/Writer: Ben Purcell
Writer: Mark Montiero
Creative Director: John O’Hea
Associate Creative Director: Courtney Pulver
Associate Creative Director: Robert Casillas
Executive Broadcast Producer: Curt O’Brien

Production Company: MJZ
Director: Matthijs Van Heijningen
Director of Photography: Joost Van Gelder
President: David Zander
Executive Producer: Eriks Krumins
Producer: Donald Taylor

VFX Company: The Mill
Creative Director/VFX Supervisor: Robert Sethi
Creative Director/VFX Supervisor: Chris “Badger” Knight
Executive Producer: Pete King
Executive Producer (Telecine): Thatcher Peterson
Senior Producer: Anastasia Von Rahl

Editorial Company: Work Editorial
Editor: Jono Griffith
Assistant Editor: Keith Hamm
Assistant Editor: Ben Foushee
Executive Producer: Marlo Baird
Producer: Lynne Mannino

Music Editing/Sound Design Company: Stimmung
Creative Director: Rory Doggett
Executive Producer: Ceinwyn Clark
Sound Designer: Gus Koven

Mix: Margarita Mix, Santa Monica
Sound Engineer: Nathan Dubin
Executive Producer: Whitney Warren

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