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WATCH: USC's Alex McDowell Talks World Building, Augmented Reality and Transmedia at FMX 2015

Alex McDowell, creative director at the USC World Building Media Lab and 5D Global Studio, discusses how virtual reality, augmented reality and transmedia will impact the future of entertainment.

As part of AWN’s Professional Spotlight series -- a series of exclusive video interviews shot during FMX 2015 – Alex McDowell, professor, director and creative director at the USC World Building Media Lab, World Building Institute and 5D Global Studio, discusses how virtual reality and augmented reality will impact our future. He also talks about transmedia, world building, virtual worlds and augmented reality, how their creation will be approached by artists and how those results will be consumed by audiences.

Dan Sarto's picture

Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.

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