Licensing deal provides representing across all consumer products including toys, games, apparel and publishing.
TORONTO -- Guru Studio has announced that it has appointed bRAND-WARD as its exclusive licensing agent for its popular preschool series True and the Rainbow Kingdom, representing the brand in the UK and Ireland across all consumer products, licensing and merchandising including toy and games, apparel, publishing, housewares, accessories, food and drink, and live events.
“We’re seeing tremendous demand for True products from boys and girls all over the world,” commented Guru Studio VP of sales and business development, Jonathan Abraham. “We’re excited to have the experienced team at bRAND-WARD lead the charge for our consumer products program in the UK and Ireland and continue to build upon the love people have for the show.”
“True and The Rainbow Kingdom is a brand with great appeal, which has inspired award winning and top-rated content, widely available on many platforms, including pay TV, FTA, SVOD and digital media,” added bRAND-WARD co-founder, Trudi Hayward. “Securing multiple platforms is a prerequisite nowadays if you want to achieve the necessary exposure. We are delighted to be working with Guru on this stunning property.”
True and the Rainbow Kingdom’s message empowers children to be mindful, compassionate, and respectful of all living things. The series, first launched on Netflix in 2017, is now launching on linear TV around the world. Following the successful launch on Tiny Pop in the UK earlier this year, the demand for the preschool series continues to grow. New content is continuing to roll out on Netflix throughout 2020
The series has amassed a sizeable audience on AVOD platforms such as YouTube and YouTube Kids with over 300 million views. The show’s GIPHY page now boasts over 2 billion shares. The series recently received a Daytime Emmy Award nomination for Outstanding Directing for a preschool animated program. Consumer products now available across North America include a line of plush, Halloween costumes, activity books and storybooks.
Source: Guru Studio