Reebok Calls On Viewpoint Creative For In-store And Online Infotainment
Looking to articulate the state-of-the-art technology that goes into their cross-training and running shoes, sports apparel manufacturer Reebok turned to Viewpoint Creative, the award-winning creative agency specializing in lifestyle and entertainment brands.
Viewpoint created an in-store/online infotainment campaign that featured five different technologies developed by Reebok. Each vignette distilled these complex technologies in a clear and visually captivating point of purchase video that worked for both in-store and online.