Creators of animation are so passionate about their ideas they sometimes have blinders on and try to pitch it to just about everyone. The mistake most make is they feel their show is perfect for all networks. They know that Cartoon Network, Nickelodeon and Disney Channel will want it. This is a BIG mistake!
Knowing what the networks are looking for is the most important part of developing a show. I cant just develop something because I love it or think it is a good idea or even because I think the merchandising is brilliant and will generate billions of dollars, says Bill Schultz, co-ceo, MYP/Taffy Ent. Those are all important. But, one of my key questions is where am I am going to sell it in the key territories? Schultz should know. He is a veteran of development, having worked at Cartoon Network on Ed, Edd and Eddy and Courage the Cowardly Dog, along with his work at Film Roman on The Simpsons, King of the Hill and Garfield and Friends. As a partner at MYP/Taffy, he has been successful in selling the show, Pet Alien, to Cartoon Network.