Tagged With: Spot

Keeping the look "clean and simple," animation director J.J. Sedelmaier of J.J. Sedelmaier Productions transformed the popular print campaign for Connecticut´s People´s Bank to a 15-second TV spot. In the spot, which highlights the People´s Bank on-line services, an animated male hand and computer mouse quickly perform a multitude of tasks on-line, including paying the mortgage, depositing checks and checking on investments, all at his unseen wife´s request. "People´s Bank has an ongoing outdoor campaign and they wanted a spot that was very similar.

SIMEX returns to Toucan Sam with new Kellogs' spot. In the 30-second "Nose Detector" commercial, SimEx artists created the 2D and 3D animation for an adventurous spot, where Toucan Sam follows his nose to Kellogs' delicious-smelling new cereal, Froot Loops with Cherry Berry Swirls. This spot is the sixth Froot Loop commercial for SimEx and paired them with long-time creative partner Peter Lohmeier of Chicago-based ad agency Leo Burnett. The animation director was Jean Perramon and Christina Cox produced.

WILL VINTON STUDIOS has delivered a new spot entitled "Choices" promoting 989 Studios' video game SYPHON FILTER 2. Mike Wellins directed the CGI commercial for San Francisco-based ad agency, Butler, Shine & Stern. The spot is designed to look like a scene taken directly from the game. The ad starts with the hero running on top of a speeding train firing his machine gun at approaching enemy. When the valiant hero corners the villain, the evil foe suddenly asks whether he can be "done in" with something less painful than a gun.

Denmark-based A. FILM has rapped on a 35-second commercial for Kellogg's

Cereal. The spot was directed by Craig Frank and produced for the Leo

Burnett agency. The classic 2D animation spot launches a new image campaign

introducing Kellogg's Town, where 8 popular Kellogg's figures like

Cornelius, Tony the Tiger, Coco, Chocos, Loopy, Snap, Crackle and Pop live.

The spot will air in Sweden, Denmark, and Finland.

Toronto-based RED ROVER's directors Andy and Linzi Knight created the

"subliminal" message for the Molson Export "Subliminal" spot. The 30-second

spot slyly transforms the bubbles in a glass of beer into the image of

three go-go girls dancing to "And the Beat Goes On." The spot was produced

for McClaren McCann of Toronto. Linzi Knight said, "This is the kind of

commercial people look forward to seeing because they're always looking to

see if they notice anything else going. That kind of viewer attention is

RENEGADE ANIMATION created their third in a series of 30-second Trix Yogurt

spots for New York-based ad agency Saatchi & Saatchi. The spot starts out

with a group of sad kids in a black & white colored world until they taste

Trix Yogurt. They use their spoons as magic wands to paint the world in

bright colors. The cel animated spot was directed by Darrell Van Citters

and produced by Jeff Poehlmann of Johnson Burnett Productions.

RING OF FIRE provided the fx for the newest Ericsson T-28 mobile phone ad

entitled "Aliens." Ring of Fire produced the spot for Stockholm ad agency

Hall & Cederquist. The international 30 second spot beams down aliens to a

man deserted on an island. The aliens mistake the phone for intelligent

life (like most humans do in Los Angeles) and wonder whether or not the

device will taste like chicken. Jerry Spivack was Creative Director for

Ring of Fire and Kevin Prendiville served as Visual Effects Supervisor.

Director/designer Jerry van de Beek and co-designer Betsy de Fries ofLITTLE FLUFFY CLOUDS, the San Francisco digital animation and designstudio, finished an all CGI commercial for Lugz athletic shoes entitled"Annakii." The 30-second spot features a video game like scenario, repletewith a hip-hop soundtrack, where the hero moves through a futuristic NewYork City.

To introduce KELLOGG's new Cereal & Milk Bars for Leo BurnettInternational-London, England, TOPIX/MAD DOG completed the 3D animatedproduct demo and box sequences, and integrated them within 2D animation fora vibrant :30 spot. The commercial began its global run in the UK, France,and Ireland in October. The spot will make its debut in Germany, Mexico,Iceland, Belgium, and possibly Canada in the new year.

J.J. SEDELMAIER PRODUCTIONS, with J.J. Sedelmaier serving as director, hasproduced a second Milton Bradley/Parker Brothers "Family Game Night"30-second spot. The commercial features classic board games like Monopoly,Clue, and Scrabble. This incarnation is entitled "Special Night" andfeatures the same child-like crayon style from the previous Milton Bradleyspot.