Tagged With: Spot

A52 detailed its visual effects work for a new broadcast spot from Partizan director Olivier "Twist" Gondry, ad agency Saatchi & Saatchi Los Angeles and Toyota Motor Sales, USA Inc. The:30 spot titled THROW IT IN THE TUNDRA debuted recently in the heartland of the U.S., and will air in other regions in the weeks ahead.

Visual effects and animation company, Quiet Man, goes boating in their latest spot for Visa via BBDO. A preview of the upcoming holiday season, the spot started airing Nov. 1.

Fluid provided the visual effects for a :30 Reebok spot, launching the Answer IX shoe and featuring NBA superstar point guard for the Philadelphia 76ers Allen Iverson. Developed through mcgarrybowen (New York, NY), the spot, titled 10 YEARS OF HEART, promotes Reeboks Answer IX shoe with the pump technology that offers the perfect fit by surrounding the foot with an automatic, form fitting air chamber that you can turn on or off as needed. The spot debuted on ESPN nationally on Oct 18.

Sydney Pollacks THE INTERPRETER, starring Nicole Kidman and Sean Penn, captured the top spot at the box office in its debut weekend ended April 24, 2005. The old-fashioned suspense thriller took in $22.8M for Universal, upending MGMs remake of THE AMITYVILLE HORROR, last weeks champ, which hauled in $13.7M and $44.3M for a second place finish. Paramounts SAHARA (with vfx from Cinesite and Double Negative) dropped to third with $9M for a cume of $48.9M. Buena Vistas A LOT LIKE LOVE with Amanda Peet and Ashton Kutcher bowed in fourth place with $7.5M.

Paramounts actioner SAHARA (with vfx from Cinesite and Double Negative) debuted with $18M for the weekend ended April 10, 2005, good enough for the top spot, beating out Robert Rodriguez SIN CITY, last weeks headliner. The visually provocative and stunning adaptation of Frank Millers graphic novels which debuted in the top spot last week collected $14M for Dimension Films in its sophomore outing.

Ad agency JWT/Denver recently commissioned digital studio !mpossible Pictures to create a visually compelling spot for Ford. BIG PICTURE, which airs in the Midwest, takes viewers on an exhilarating topographical adventure and introduces the Ford Big Picture Event at Midwest Ford dealers.

Three NBA players are touched by the hand of the Creator and made to perfection in Method Studios latest work for Adidas and TBWA Chiat/Day. The spot, aptly titled MADE TO PERFECTION, was lensed by Rupert Sanders of Omaha Pictures and began airing Feb. 7, 2005.

As VFXWORLD turns its focus in February to commercials, music videos and IDs, Tara DiLullo recently spoke with vfx artist Joe Laffey about his attention-grabbing spec spot, X-GAMES SKATEBOARD. The clever, fast-paced, MTV-style :45 spot features the tardy professional skateboarder, Caine Gayle, defying gravity, narrow alleys and city congestion to catch up to his fellow boarders on their X-Games-bound bus in Los Angeles. Laffey TV, the St.

Talk about good timing. Just as British Telecoms NETWORKING spot gets nominated by the VES for Outstanding Visual Effects in a Commercial, VFXWORLD just happens to have an informative previs piece by Karen Raugust, including a QuickTime plug-in so you can view the completed spot as well as earlier versions. Theres dazzling vfx work by The Syndicate, too.

The Syndicate brought all of its visual effects acumen to bear on BT-ICT NETWORKING, a 60-second spot for BT, the British telecom giant, from St. Luke's, London. H.S.I.'s Joseph Kahn, working through London-based production company, Exposure Films, directed the commercial, which is a metaphor for the agility of BT-networked businesses.