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Tagged With: Spot

Headline News Funny People Tops Box Office

Judd Apatow’s stand-up standout FUNNY PEOPLE (Universal, with vfx by Hammerhead Productions) laughed its way to the #1 spot with $23.4M and a Tuesday cume of $28.4M.

HARRY POTTER & THE HALF BLOOD PRINCE (WB, with vfx by ILM and Double Negative and CEG Media, Cinesite, Foreign Office, Gentle Giant Studios, Kerner Optical, Moving Picture Company, Plowman Craven & Associates, Rising Sun Pictures and The Visual Effects Company) earned $17.7M at #2, down 36%. HALF-BLOOD PRINCE has made $260.6M since its debut in the U.S.

Headline News CRASH+SUES Creates An Endless Summer Garden in Wintery Minneapolis

CRASH+SUES brought summer to Minneapolis early this year, with a whimsical, fully animated spot for Bailey Nurseries that transports viewers through a beautiful garden created with a variety of hydrangeas that ensures blooms all summer long.

Click here to watch the spot.

Headline News Brand New School Goes Whimsical for Toyota Rav4

Brand New School, the bicoastal directing collective serving all fields of commercial art, recently completed work on a whimsical and eclectic spot via Saatchi & Saatchi for the Toyota Rav4 sport utility vehicle.

Co-directed by Brand New School's Jonathan Notaro and Eric Adolfson, the 30-second spot uses vibrant locations, an attractive cast, and some (literally) mind-bending visual effects to transform the urban landscape with elegant efficiency.

Headline News Erin Esurance Debuts in 3D for Star Trek-Themed Spot

W!LDBRAIN Animation Studios has teamed with their client Esurance, the direct-to-consumer personal auto insurance company, to give Erin Esurance a new look. Erin Esurance will appear as a 3D model, exclusively for a STAR TREK movie-themed Esurance spot that tells audiences to log on to www.esurance.com/StarTrek to get a first look at exclusive content about the upcoming Paramount Pictures release prior to its May 8 opening.

Headline News Brickyard VFX Touch Down on Super Bowl Spots

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX contributed visual effects, including CG and compositing work, for three ads that aired during Sunday's Super Bowl XLIII Game. Brickyard's talented Santa Monica-based effects team worked on SPHERE OF SUMMER for Bud Light Lime directed by Smuggler's Stylewar via DDB Chicago, ONE UP for Cash4Gold directed by Hungry Man's Bryan Buckley via Euro RSCG Edge and Arnold Worldwide and THUGS for Denny's directed by Biscuit Filmworks' Perlorian Brothers via Goodby, Silverstein & Partners.

Headline News Acura Launches New RDX Spot Blending Stop-Frame Animation and Street Art

Just breaking this past weekend, the new Acura RDX spot, WALL ART, produced by RPA, reveals the turbocharged crossover SUV's city prowess -- darting through alleys, ducking around corners, navigating the urban landscape.

Headline News Method Studios Creates Suitable Monsters for The Ladders

If you're a monster, you announce your presence with authority. Such is the story behind MONSTERS, a new spot directed by Dante Ariola of MJZ for high-end job search engine The Ladders. The spot was directed by MJZ's Dante Ariola in collaboration with Method Studios, ad agency Fallon Minneapolis and Company 3. Seamlessly blending old-school movie monsters with the latest visual effects and computer generated animation, the spot takes a humorous look at what it takes to get a big job done.

Headline News Retro-Futuristic Spot from abstract:groove

Reality and sci-fi merge together in EXPLORERS OF THE PAST AND FUTURE, a collaboration between Diesel Creative Team and abstract:groove in Diesel's latest advertising campaign. The spot won a gold Interactive prize at this week's Epica 2008 Creative Awards.

In a surreal dream we follow the adventures of a kids' brigade searching for a hidden treasure. Trough ancient and futuristic lands the explorers have to find four keys to open the cove's gate.

Headline News Hancock, Space Chimps, Meet Dave on DVD/Blu-ray, Plus Superman: Doomsday

HANCOCK, MEET DAVE and SPACE CHIMPS arrive on DVD/Blu-ray, plus THE KINGDOM and SUPERMAN: DOOMSDAY make their Blu-ray debut.

HANCOCK On DVD And Blu-ray

Academy Award nominee Will Smith (Best Actor, THE PURSUIT OF HAPPYNESS, 2006) stars in this action-packed comedy as Hancock, a sarcastic, hard-living and misunderstood superhero who has fallen out of favor with the public.

Headline News Offspring Heeds The Call of Adventure for Ford

New York-based design and animation studio Offspring recently completed an exciting collaboration with agency JWT/Team Detroit to deliver a graphically adventurous campaign introducing American automaker Ford's newly revamped F-150 pickup truck.

In the eight-spot series of dynamic :60s and :30s, Ford's revamped F-150 plows through a succession of nature scenes populated with a seismic graphic backdrop.

Headline News Framestore Shine New Light On Westfield London

As the largest in-town shopping and leisure destination in Europe, Westfield London is aiming to create a real stir with shoppers of all stripes. Having opened in W12 on October 30, 2008, the complex keeps late evening hours for shopping and even later hours for dining. So a spectacular launch spot was planned, featuring a host of people sprouting wings and launching themselves, moth-like, towards the seductive glowing light in the west at night.

Headline News Ntropic Creates VFX Journey Through Time For Chevrolet

With the fanfare of the Olympics over, a buzz still remains over the new Chevy DISAPPEAR spot, which was created by ad agency Campbell-Ewald and directed by Eric Saarinen of TWC. VFX company Ntropic was commissioned to create the complex and intensive vfx in the :60 spot.

Using time-lapse techniques, the spot showcases the evolution of a gas station over the years, culminating in the reveal of Chevy's electric Volt car in 2010.

To view DISAPPEAR, go to http://www.interdubs.com/r/ntropic/index.php?al=YU4RqY

Headline News S4 Studios Gears Up 2008 AST Dew Tour

S4 Studios has designed and animated GEAR UP for Universal HD, a maniacally-energized 45-second HD animation and live action spot promoting the 2008 AST Dew Tour, the largest tour in action sports, now in its fourth kinetic coast-to-coast summer tour. The spot was produced and directed by S4 partner Geoffrey Kater and designed/envisioned by S4 Creative Director Thomas Helmintoller.

Headline News Riot Completes Mesmerizing Visual Effects For MGM Grand

Supply and Demand recently tapped the visual effects team at Riot to collaborate on a new spot for the MGM Grand with ad agency SKG. Directed by Bruce Dowad, the Busby Berkeley-inspired, 30-second commercial features extensive visual effects by Riot.

To view the new spot entitled ILLUSION, go to: Riot's Web site.

Headline News Topix Oozes VFX In Dexter's Funhouse Of Horrors

Topix's vfx crew teamed up with Stone Core Productions to kick off DEXTER's third season on Showtime with a season premiere promo spot called FUNHOUSE. DEXTER, a dark and witty delve into the life of a "righteous" serial killer (Michael C. Hall), demanded a stylized, vfx-heavy approach to accurately depict the compelling and complex series premise in 60 seconds

Set in a funhouse, the concept plays on Dexter's split persona by having Hall walk through a series of rooms where real scenes are interlaced with visuals from his psyche.

Headline News Brand New School Transforms Laptops For HP

Brand New School recently completed work on an emotional and cinematic spot for technology company HP. Directed by Brand New School Creative Director/Founder Jonathan Notaro for ad agency Goodby Silverstein & Partners, E-DONOR wordlessly transforms the sad image of cast-off laptop into a magical child's tricycle -- a symbolic testament to the power of recycling old technology.

Headline News Stardust Gets Fruitful For Jamba Juice In Colorful Spot

Bicoastal creative production company Stardust Studios recently produced a spot for the New York-based creatives from advertising agency Publicis and their clients at Nestle's Jamba Juice.

The :30 spot directed by Stardust's Santa Monica-based creative director Brad Tucker debuted in targeted broadcast and cable TV outlets earlier this summer, and continues to air widely.

Headline News Stardust Navigates New York's Westchester Medical Center

Bicoastal creative production company Stardust Studios recently produced a spot for Princeton, New Jersey-based ad agency Princeton Partners and their clients at the Westchester Medical Center, located in Valhalla, New York. The :30 spot directed by Stardust's New York-based creative director Alan Bibby debuted regionally earlier this month, and is set to continue airing over the weeks ahead.

Headline News Busy Summer For Framestore

Framestore has completed three ad spots for three different companies:

NO RESTRICTIONS for Neotel

NO RESTRICTIONS is a beautiful, exuberant new spot created for South African telecommunications company, Neotel. Designed to emphasize the freedom from the old restrictions that the company can offer its clients, the spot takes human (and animal) icons from South African prohibition signs and liberates them via some CG animation.

Headline News rhinofx's Sharabani Helms Cross Promotion For Subway and Toyota

rhinofx Director Vico Sharabani recently teamed with Alex Lamarque of Bully Pictures on a recent :30 live action and effects spot for Subway's Scrabble promotion. In the promotion, Subway customers collect lettered game pieces to spell out sandwich-related words to win an array of prizes, including the Grand Prize giveaway of multiple Toyota Highlanders.

Headline News Northern Lights Rocks Out In Humorous Spot For VH1 Classic

Northern Lights VFX Artist Chris Hengeveld recently handled vfx and post work on a comedic spot for VH1 Classic. Hengeveld partnered with VH1 Creative Director/Writer and long-time collaborator Micah Perta to add energy to the clay-animated spot.

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