Toronto-based TOPIX/MAD DOG has completed the computer animated :15 RussellStover Peanut Butter and Jelly Cups "Oil Well" for Russell Stover andBerstein-Rein. For the spot, TOPIX/Mad Dog developed proprietary fluiddynamics software that can be customized to replicate jelly spurting out ofan "oil" derrick. Done in Softimage, the spot features little chocolateconstruction workers who become excited when their derrick hits jelly. SeanMontgomery directed.
Tagged With: Spot
Hollywood-based Super 78 used Adobe After Effects 4.0 to design the 2Dgraphics for a :30 spot, "Wanna Bet?," for YouBet.com, a new thoroughbredhorseracing on-line wagering service.
Santa Monica, California-based Mixin Pixls completed the computer animationfor "Mouse," a spot for DiTech.com in which a computer comes to life andtells its owner about DiTech.com. Live-action was directed by Ken Robertsfor Laguna Beach, California-based Ken Roberts Productions.
India-based Graphiti Multimedia has completed a :20 spot for Wimpy's FastFood (New Delhi, India). The spot features a jolly and plump animated manwho entices viewers by wielding his fork around live footage of a Wimpy'scheeseburger and fries. Graphiti used Cambridge Animation Systems' Animosoftware. Puneet directed for production company Chaitra Leo Burnette(Delhi).
New York City-based BLACK LOGIC and AFCG have created Cinnaburst gum's"Snowboarder" spot for agency Bates USA. The spot features a bouncing CGcreated piece of gum in a snowboarding environment. Floyd Gillis directedthe CGI for AFCG, Michel Suissa directed the visual effects for BlackLogic, and Geoff McGann directed the spot for Manifesto which combineslive-action with CGI.
Portland, Oregon-based Will Vinton Studios has completed two spots. "Diner"is a stop-motion animated spot for the Maryland Lottery, and won a 1999Bronze Clio. Skeets McGrew directed for Agency Eisner & Associates."Bunnies" is a spot for Citibank and uses reference footage based on anorigami artist's work which was manipulated using Maya software. SkeetsMcGrew directed for Agency Y & R New York.
India-based Graphiti Multimedia has completed a :20 spot for Titan AlarmClocks using Cambridge Animation Systems' Animo and 3D Studio MAX software.In the commercial, the prince from the "Sleeping Beauty" fairy tale uses analarm clock to wake the princess. Sunil Shetty directed.
Los Angeles-based Class-Key Chew-Po Commercials and Absolutely ProductionsLimited have created "Lunch Order," a spot for Procter & Gamble's Head &Shoulders Menthol shampoo. The spot features an animated "Jittery Julian"who transforms into a confidant "Cool Jules" after using the shampoo.Class-Key Chew-Po's Stig Bergqvist directed for Agency Saatchi &Saatchi/London.
New York-based Spontaneous Combustion has created the CGI for "It All Starts with ABC," a :15 spot for Post Alpha Bits cereal created to accompany PBS' ARTHUR. In the spot the camera slowly pulls back from Alpha-Bits-like letters to reveal that they are part of words on a page, and that this page is in a book, and that this book is part of a stack which grows past a UFO in outer space. The spot used Adobe After Effects to create matte paintings which were nested inside one another to create the cosmic zoom effect. 3D Studio Max was used to create the books.
San Francisco-based (Colossal) Pictures has completed "I Scream" for Kraft Foods Marshmallow Alpha-bits. Directed by Charlie Canfield for Agency Ogilvy & Mather L.A., the spot is about a group of marshmallow vowels joining up for a rowdy "I scream for ice cream" game. The spot uses traditional cel and computer animation. San Francisco-based Giant Killer Robots did the CGI.
Loop Filmworks has completed "The Honeymoon Suite," a stop-motion animatedspot for HBO. Directed by David Chartier, the spot features aBrooklyn-accented bellhop who guides a newlywed couple through theirhoneymoon suite. The couple are uninterested in what the bellhop says untilhe mentions that the room comes with HBO.
London-based Passion Pictures has created a :60 spot for Virgin Cola,"Roller Girl," which features a roller-blading 2D animated heroine designedand conceived by Jamie Hewlett, creator of TANK GIRL. The spot was directedby Robert Valley and Chris Hauge for agency Rainey Kelly Campbell Roalfe.The spot was first pencil drawn and hand painted before being computerpainted in Toonz, with traditionally painted and airbrushed backgroundsadded.
The adventures of Toucan Sam continue in a 30 second spot made by SimExDigital Studios for Leo Burnett/Chicago. The spot, entitled "Frog/Idol,"promotes Kellogg's Marshmallow Blasted Froot Loops.
"Frog/Idol" is a continuation of last summer's "Marshmallow Temple/ExtremeAdventure." In it, Toucan Sam falls through a temple floor into anunderwater cavern. There he discovers an enormous frog idol, and swims intoits mouth. Once he surfaces, a multitude of frog marshmallows jump towardshim.
San Francisco-based Radium contributed a combination of 3D animation, morph and compositing techniques to a 30-second spot for Lawson Software produced by Complete Pandemonium. The spot features a fast-talking businessman delivering a sales pitch to a prospective client as he slowly turns into a 3D snake, modeled by Radium computer animator William Opdyke. The visual effects were executive produced by Dana Townsend.
J.J. Sedelmaier recently completed a simple 30-second spot, Filenes Turkey, promoting Filenes Basement annual charity Giant Turkey Giveaway. The spot used a stark black-ink-against-white-background style to feature a spokes-turkey who grows fatter and fatter each time the cash register rings until it fills up the entire screen. Director J.J. Sedelmaier commented about the ad, Filenes Turkey is a simple spot thats stylistically reminiscent of old black-and-white cartoons where personality carries the day over artistry.
Hong Kong-born animation director and illustrator Paul Chung completed a French bubblegum spot, "Rainforest," for Passion Pictures through Young and Rubicam (Paris, France). The ad takes place in a brightly colored South American jungle setting as Indian natives watch their jungle being destroyed by an army of loggers. To thwart the loggers, a native opens a pack of Malabar bubblegum and from the pack jumps the superhero Malabar Man who proceeds to block the bulldozers with gum. The 30-second spot which combines traditional 2D with computer animation, will air in France starting in 1999.
New York-based J.J. SEDELMAIER PRODUCTIONS created a second animated commercial for Quilted Northern Tissue, working again with illustrator/designer Bonnie Timmons ("Caroline in the City" opening credits). The new, 30-second spot, titled "Grandma Mimi" was directed by J.J. Sedelmaier, and the head animator was David Wachtenheim.