Press Release from Eight VFX
In six short years since founding their Santa Monica-based studio Eight VFX, Baptiste Andrieux and Jean-Marc Demmer have built an industry-wide reputation for inspired work across the commercials, film and TV space. Recently, the collective put their gift for artistic innovation in the service of the new Carl's Jr (Hardee's) spot titled Robot via David & Goliath, slated for a late June launch on TV, Radio, Cinema, OOH/Guerilla, and In-Store.
The spot which encompasses a :60, :30 and :15 versions - tells a simple, comedic story with a great twist; a robot comes home from work, feeds his goldfish, and then sits down to eat dinner, the delicious-looking Carl's Jr (Hardee's) new hand breaded chicken fillet sandwich. Having no mouth to eat it with, the robot becomes increasingly frustrated, smashing the sandwich into its metal face, leading to some unexpected consequences. The clever tagline? 'Machines can't eat it, machines shouldn't make it - and that's just the way it is.'