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Tagged With: Mattel

Headline News Mattel's Multi-Platform 'Max Steel' to See Global Rollout

New multi-platform venture will feature animated superhero TV series broadcast in more than 100 global markets, turbo-charged online content hub, and robust toy and consumer products line.

Headline News Mattel Announces Acquisition of HIT Entertainment

Mattel, Inc. (NASDAQ:MAT) announced today that it has entered into an agreement to acquire HIT Entertainment for $680 million in cash from a consortium led by Apax Partners funds.

Headline News Masters Of The Universe 30th Anniversary Plans Announced

Next stop: Grayskull! Mattel, the worldwide leader in the design, manufacture and marketing of toys and family products, and Classic Media, a global media company with a portfolio of some of the world’s leading family entertainment brands, today announced they will be celebrating the 30th Anniversary of Masters of the Universe with the launch of a consumer products program for the iconic franchise that will include 30th Anniversary apparel from Changes, costumes from Disguise, and a special 30th Anniversary edition DVD box set from Mill Creek Entertainment.

Headline News She-Ra Celebrates 25th Anniversary

For the honor of Grayskull! 2010 marks the 25th Anniversary of She-Ra, one of the world’s most popular female superheroes and star of the hit 1980s animated television series, She-Ra: Princess of Power.

Headline News Mattel's Monster High Gets Feature & Web Series Deals

For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.

Headline News Green Lantern Merchandise Strategy Announced

Warner Bros. Consumer Products (WBCP) announced today a landmark year ahead for DC Comics and master toy licensee Mattel, led by programs in support of summer 2011's Green Lantern from Warner Bros. Pictures.

Headline News Moonscoop Sign With Mattel As Toy Partner For Dyrdek’s Wild Grinders

Moonscoop and Wild Grinders announced today that they have completed a licensing deal with Mattel, Inc. (NASDAQ:MAT) for the new action-oriented, “Wild Grinders” animated TV series entertainment brand created by entrepreneur, reality TV star (MTV’s “Rob & Big” and “Rob Dyrdek’s Fantasy Factory”) and skateboarding icon, Rob Dyrdek.

Headline News Max Steel Action Figure to be Paramount Film?

Paramount Pictures is teaming with producer Joe Roth to purchase the rights to Mattel toy Max Steel for a possible big screen adaptation, per VARIETY.

Paramount has its G.I. Joe film coming in a few weeks, and Mattel would like to breath new life into the action figure, which was introduced in the U.S. in 1999 and had an animated series from 2000-2002. He is far more popular in Latin America, where he's the top selling action figure. Mattel currently produces animated direct-to-DVD features for the region, created by Rainmaker Ent. in Vancouver.

Headline News Mystery Mattel Monster to Get Musical

Universal Pictures has purchased the rights to a secret Mattel toy for a live-action musical film, per VARIETY.

Craig Zadan and Neil Meron will produce with the HAIRSPRAY team of Marc Shaiman and Scott Wittman, who are in talks to write the original score.

Mattel has not publicly disclosed even the name of the property, saying only that it "aspires to add a fresh twist to monster lore."

Headline News Stevenson to Helm Live-Action Masters of the Universe

KUNG FU PANDA co-director John Stevenson told AWN that he intends to follow-up his Oscar-nominated animated feature with a live-action version of MASTERS OF THE UNIVERSE. Meanwhile, VARIETY reported that Warner Bros. has made the deal to cinematically reboot the popular Mattel toy line, with Joel Silver producing and Mattel's Barry Waldo serving as exec producer.

Headline News Mattel Signs with CAA

Mattel has signed with Creative Artists Agency (CAA), the world's leading entertainment and sports agency, to develop entertainment-based marketing programs that build upon the company's toy brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, UNO, and Polly Pocket. CAA Marketing will identify and create opportunities across a variety of platforms, from movies, digital media, and music, to videogames, television, and beyond, and will help further build brand relevance for Mattel's extensive library of rich intellectual properties.

Headline News Mattel Inks Deal with Amberwood for RollBot Toys

Amberwood Ent. announced today that it has entered into an agreement with Mattel, Inc. to produce toys and other products based on the 3D animated action-comedy series ROLLBOTS (26x30). The series is in full production and was commissioned by Canada's YTV, a division of Corus Ent. Inc.

Headline News Mattel Claims Ownership of MGA Bratz Doll

Mattel Inc., home to the Barbie doll, is now claiming that it owns MGA Ent. Inc.'s rival Bratz doll, part of a new legal fight over a toy that has stripped the toy giant of a chunk of anticipated Barbie sales, according to the WALL STREET JOURNAL.

In court papers filed in U.S. District Court, Central California, on Nov. 20, 2006, (obtained by the WALL STREET JOURNAL), Mattel claims ownership to the Bratz empire because its former employee, named Carter Bryant, conceived the doll while he worked as a Barbie designer.

Headline News Mattel Named Cartoon Network Master Toy Licensee

Cartoon Network Enterprises (CNE, Cartoon Networks worldwide consumer products division) struck a long-term global partnership with the worlds leading toy company, Mattel Inc. for a multi-year, multi-property deal. The master toy license agreement covers original Cartoon Network properties for the 6-11 age group and also carries a first-look option on all newly created original series and programming.

Headline News Universal & Mattel Form Worldwide Marketing & Distribution DVD Alliance

Universal Studios and Mattel today (April 11, 2006) announced an unprecedented, multi-picture, multi-year alliance for worldwide marketing and distribution of feature-length DVDs. This will commence with a new fall release for Mattels hugely successful Barbie Ent. franchise and a first-ever, feature-length movie for the successful Polly Pocket! brand.

Headline News Cheech Marin to Raise Checkered Flag on Cars Toys at Toy Fair

Mattel Inc. has announced that Cheech Marin, the voice of Ramone in Pixars CARS, will unveil the films toy lineup at Toy Fair 2006.

Due in theaters June 9, 2006, CARS is the story of a young hotshot rookie racecar, Lightning McQueen, who is on the fast track to success, fame and everything he's hoped for until he takes an unexpected detour on dusty Route 66 and meets Ramone and his friends.

Headline News VIZ Media Names Mattel As Master Toy Licensee For Zatch Bell!

VIZ Media announced that it has named Mattel as master toy licensee for ZATCH BELL! by Makoto Raiku. The announcement is the most recent development for ZATCH BELL! since VIZ Media was granted the North and South American broadcast and licensing rights in June 2004. Additionally, the company has entered into partnerships with Cartoon Network (where ZATCH BELL! premiered in March 2005 on the Toonami block) and Bandai for videogames and collectible card games in the past year.

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