Twentieth Century Fox Licensing and Merchandising announced the expansion of the thriving FAMILY GUY licensing and merchandising program through two new agreements with videogame industry giant Take-Two Interactive Software and wireless content leader Airborne Ent. Take-Two has the rights to produce all-new videogames for multiple platforms under the 2K Games label, while Airborne Ent. will introduce new mobile phone content.
Tagged With: Licensing
After first introducing their product at last Augusts Magic, several key licensees of BETTY & VERONICA have set the spring and fall roll-outs for their licensed apparel and accessory lines. The product lines stem from agreements with the BETTY & VERONICA licensees and the propertys licensing representatives Archie Comics Ent. Inc. and Miramax Films. Representing Archie Comics Ent. and Miramax Films in negotiating the agreements was Los Angeles-based licensing agency Brand Central Llc.
Advanstar Communications has announced the addition of Warren Kornblum, the former chief marketing officer at Toys "R" Us, and current ceo of Shadow Ent. Group and Shadow Branding, to its list of keynote speakers at the Licensing International Networking Conference Link. This executive-level conference for the licensing industry will bring together top licensors, licensees, retailers, licensing agents, marketers and the media from Nov. 2-4, 2004, at the Doral Golf Resort & Spa in Miami, Florida.
Following the recent integration of Paramount Parks and Viacom Consumer Products under the leadership of Nickelodeon Networks president Herb Scannell, Leigh Anne Brodsky and Al Weber have been promoted to new positions, consolidating the leadership of the licensing and recreation businesses under Nickelodeon Enterprises, the ancillary business unit of Nickelodeon Networks. Brodsky has been named president, Nickelodeon and Viacom Consumer Products, and Weber has been named president, Viacom Recreation.
Following the announcement that PorchLight Ent. has licensed its award-winning animated series JAY JAY THE JET PLANE to The Nine Network Australia, as well as inking an exclusive agreement with Target Australia Pty Ltd. for an expansive in-store JAY JAY product line, the company has now signed Gaffney International Licensing Pty Ltd. to rep the little preschool pal throughout Australia and New Zealand. Additionally, Roadshow Ent.
Geneon Ent. has hired Rand Brenner as its new director of licensing, reports VARIETY. Based in L.A., Brenner will oversee establishing, directing and executing licensing partnerships worldwide. Previously, he served as vp of licensing and merchandising at Saban, where he managed all licensing, including the MIGHTY MORPHIN POWER RANGERS. Most recently, Brenner was president/coo of startup Lasershield Systems.
Taffy Entertainment, the new business unit of Mike Young Productions (MYP) has launched its brand new licensing division to be headed by veteran licensing specialist Eric Stein as vp of licensing.
Stein is a former licensing exec with Lucasfilm and MGM/United Artists and the founder of consulting firm Eric Stein Entertainment (ESE). Topping on his agenda is to develop and implement the licensing strategy and program for the companys groundbreaking 3D, CGI-animated character-comedy PET ALIEN.
DC Comics has promoted Cheryl Rubin from vp to svp, brand management, and will continue supervising the brand, creative and merchandising activities for the library of DC Comics and MAD MAGAZINE properties.
Alice Whiteley has been appointed acquisitions and development director for FremantleMedia Licensing Worldwide (FLW), the licensing division of leading international television production company FremantleMedia. Based in the London office, she will be responsible for strengthening FremantleMedias catalog of intellectual property with strong licensing potential by acquiring, expanding or representing third-party brands.
Traveling to Licensing Show, Karen Raugust checks out the animated properties of all types showcased at annual convention.
Consumer products veteran Juanita Palomino has joined DIC Entertainment (DIC), as vp of Domestic Licensing at DIC, reporting to Nancy Bassett, svp, Worldwide Consumer Products, DIC. Palomino replaces Cindy Davis, DICs former vp of Domestic Licensing, who left the company following the Licensing Show.
Helen Howells joins Target Entertainment Ltd. as its new director of International Licensing, to manage the licensing of Targets existing properties and identify opportunities for newly acquired properties across various genres, in particular, the international pre-school market. Targets licensing portfolio features key properties including MEG AND MOG, FUNKY VALLEY, THE JELLIES and ANIMAL ANTICS.
Howells was commercial director at 4Kids Entertainment, where she worked on leading brands such as POKEMON, YU-GI-OH! and TEENAGE MUTANT NINJA TURTLES.
As a result of the wonderful response to our new MIPCOM, MIP-TV, NATPE and E3-specific Flash Newsletters, we will be publishing a special edition for Licensing Show, which is fast approaching and our editorial and advertising staff is gearing up for the new Flash Newsletter series. Here are the dates for the publications.
Licensing 2004 Animation Flash:May 27June 3June 18 (Follow-Up issue)
Marvel Enterprises Inc. has released its financial results for its fourth quarter and year ended December 31, 2003, in addition to a three-for-two stock split in the form of a stock dividend of one additional share of the company's common stock for every two shares held. The additional shares will be distributed on March 26, 2004 to stockholders of record on March 12, 2004.
Karen Raugust takes a comprehensive look at licensing of animated-related merchandise. Experts give advice about trying to tackle this area on your own and what it can mean to your bottom line.
Tiger Aspect Productions has signed a three-year deal with Nickelodeon U.K. for its hit series, animated MR BEAN, bringing the outlandish animated adventures of one of the worlds most recognizable comic figures to strip throughout the week on Nicktoons TV in February 2004.
In conjunction with the upcoming live-action feature, Carlton Licensing has sealed deals for new THUNDERBIRDS merchandising. The most recent deal is with FOCUS DIY, featuring collectable THUNDERBIRDS rescue vehicles and badges. The promotion will raise funds for the Meningitis Trust. The badges will be available six months before the new movie hits theaters for a minimum donation of £1. The DIY chain has a long running partnership with the charity and hopes that the collectors badges will help raise more than £100,000 for the Meningitis Trust in 2004.
As part of a new marketing agreement with the Evangelical Lutheran Church in America (ELCA), DandG Licensing, LLC will be bringing the DAVEY AND GOLIATH series to NATPE in Las Vegas at booth 1128. Mark Bannon founded DandG Licensing exclusively for work on DAVEY AND GOLIATH.
Burger King Corp., 4Kids Entertainment Inc. and Mirage Licensing Inc. will be bringing extreme sports themed TEENAGE MUTANT NINJA TURTLES toys to kids meals. The promotion will run from Jan. 5 to Feb. 1, 2004 at participating Burger King restaurants. In addition, the companies have collaborated on a program to encourage kids to incorporate physical activity into their everyday lives, as part of a partnership with the President's Challenge, a program of the President's Council on Physical Fitness and Sports.
Entertainment Rights in London has made a raft of new appointments, starting with Anya Hollis, promoted to director of marketing and consumer products, responsible for the strategic licensing and marketing of the company's portfolio of brands. Julie King becomes group PR manager on Jan. 1, 2004 and Jennie Saul will be promoted to the newly created role of head of live events on this date.
Worldwide licensing agent, The Sharpe Co., has negotiated a number of licensing partners for DECODE Entertainments 3D animated pre-school show, THE SAVE-UMS!
New licensing and merchandising partners include Copyright Promotions Group in the U.K., France, Spain, Portugal, the Benelux territories and Italy; Licensing Works in Australia and Newman International in New Zealand. Plus Licens is a licensing partner for Scandinavia and Eastern Europe with the company also picking up merchandising rights for Scandinavia.
What were animation people really talking about at the worlds most important TV sales market in Cannes? Take an intimate look as six-year mart vet, Sarah Baisley, shares observations, gossip and news from MIPCOM Jr. and MIPCOM 2003.
DIC Consumer Products has significantly expanded its licensing/merchandising programs across Europe, Latin America, Australia, Asia, South Africa and the Middle East to gear up for the international launches of kids entertainment brands, including STRAWBERRY SHORTCAKE, MADELINE and SUPER DUPER SUMOS.
Universal Studios licensing exec Tim Rothwell is headed over to Marvel Enterprises to be president of its worldwide consumer products group. Rothwell will be overseeing Marvels core licensing and merchandising division, the companys principal source of profit and cash flow. His immediate directives from Marvel ceo Allen Lipson are to develop Marvels international licensing business and strengthen retailer relationships, which Marvel sees as underdeveloped areas with huge growth potential for the company.
Former Disney licensing exec Vincent Marchica is onboard as vp of creative, it was announced by Nancy Bassett, svp for DICs worldwide consumer products. Kathy DeGennero has been appointed senior designer and Heather Fuscellero will serve as director of retail.
Additionally, DIC has promoted Cindy Davis from director to vp of domestic licensing and Ryan Gagerman to exec director of international licensing.