SKECHERS Entertainment, a division of global footwear leader SKECHERS USA, Inc. (NYSE:SKX), is leveraging the fast-growing popularity of its original branded content and characters with a comprehensive global licensing campaign.
Tagged With: Licensing
4Kids Entertainment International, licensing agent for the hit pre-school property Penelope, has signed a new agreement that will see apparel company Paul Dennicci ltd produce a range of juvenile clothing for the UK market.
Dream Theatre Private Limited, an entertainment company based in Mumbai, has won the exclusive licensing and merchandising rights from HIT Entertainment, one of the world’s leading children’s entertainment producers and right’s owners, for renowned pre-school brands – ‘Thomas & Friends’ and ‘Bob the Builder’ across India, Pakistan and Sri Lanka.
BRB Internacional will show at MIP JR and MIPCOM in Cannes, France, the initial episodes of Zookaboo, the new production from the the Catalonian studio Screen 21 3D and first-ever European 3D stereoscopic cartoon series.
Target Entertainment Group has appointed BRB Internacional as the licensing sub-agent for the PlayStation brand and selected PlayStation software IPs (intellectual properties) across Spain and Portugal.
Novel Entertainment, leading independent producers of top children’s programmes including Horrid Henry, Fimbles, The Roly Mo Show, Rockit’s Pocket and Ping & Pong, have appointed Kelly Henwood as Children’s Brand Manager to lead the future development of their TV properties.
Leading family entertainment producer and distributor Chorion is expanding its growing global franchise for hit properties Mr. Men and Little Miss and Noddy by appointing Dream Theatre as its agent for the Indian subcontinent.
The Jim Henson Company will debut several new properties at the Licensing International Expo, it was announced by Melissa Segal, SVP, Global Consumer Products, The Jim Henson Company.
4Kids Entertainment International Limited has added preschool property “Penelope” to its brand portfolio for representation across the world, excluding Asia and France.
4Kids Entertainment has been appointed as licensing agent for Suckers, an innovative new HD animation from BRB Internacional across the US, Canada, UK and Eire.
A series of webtoons (web-based cartoon) started to publish in a popular Korean online community in 2005 and soon it became a book which sold more than 5,000 copies in the first 5 days in 2009.
Target Entertainment Group has appointed m4e AG as the licensing sub-agent for PlayStation software IPs (intellectual properties) in Germany, Austria and Switzerland. In addition, m4e subsidiary Telescreen will act as the sub-agent in Benelux.
4Kids Entertainment, Inc. (NYSE: KDE), the diversified children’s entertainment and media organization, has appointed Exim Licensing Group and Tycoon Enterprises as Licensing Agents in Latin America and Mexico respectively for Amberwood Entertainment’s ROLLBOTS.
Press Release from Chorion
London, 27 May 2009: Leading family entertainment producer and distributor Chorion has secured a raft of new TV and licensing deals for its MR. MEN AND LITTLE MISS brand on the eve of Licensing Expo 2009.
Press Release from Fitz Roy Media
NEW YORK -- (May 27, 2009) -- Fitz Roy Media announced today the appointment of Jonathan Breiter and Jennifer Zivic, two of the industry's most respected licensing and merchandising executives, as the designated U.S. licensing agents for the company's slate of children's properties. Breiter and Zivic will launch their representation of Fitz Roy's newest kid franchises including FUNNY FACE, HEATHCLIFF and SECRET WINGS at the 2009 Licensing International Expo in June.
Press Release from Aardman Rights
Bristol, 20 May 2009. Leading independent distributor Aardman Rights has concluded a number of new licensing deals for its brand new preschool series TIMMY TIME, which has made a hugely successful debut on CBeebies in the UK.
In Central and Eastern Europe, Regio is on board as toy partner for TIMMY TIME in Hungary where Minimax has the broadcast rights. Also One 2 Play is managing all rights to the property in ex-Yugoslavia.
Press Release from 4Kids Entertainment International Ltd.
4Kids Entertainment International Ltd. and the Royal Air Force have ended their agency relationship following a competitive tender process.
4Kids was awarded the licensing agency contract by the Ministry of Defence (MOD) in October 2004 to help raise the profile of the Royal Air Force as a consumer brand. The agreement was thought to be the first partnership with the MOD of its kind.
Press Release from Target Entertainment Group
London: Target Entertainment Group has today announced it is coming to the end of its partnership agreement with Chapman Entertainment for the licensing rights to FIFI AND THE FLOWERTOTS. The licensing rights will revert back to Chapman Entertainment in May, although Target will continue to represent the property for international TV sales.
VIP, the Paris-based international licensing agent, announces the opening of their U.S. office in New York.
"Since we manage U.S. and North American rights of several licenses several licenses and the fact that we have gotten interest in several of our properties for cross territorial deals from U.S.-based licensees we thought it would be best to set up an agency in the U.S.," said Gregoire Parcollet, president.
This move is VIPs first step in the rollout of their international strategy.
Studio100 Media, a subsidiary of Belgium's family entertainment group Studio100, has appointed Peter Kleinschmidt as Director Marketing, Licensing & Merchandising as of March 2009. Most recently he served as Managing Director for CTM Concept -- TV & Merchandising based in Munich.
FitzRoy Media has new licensing agent appointments in France, Brazil and The Philippines for its leading U.K. girls' brand SECRET WINGS, in addition to new licensing deals in two territories.
BLG, Brand Licensing Group of Sao Paulo, recently named licensing agents in Brazil for Secret Wings, have secured their first licensee for notebooks and stationery-related items, Sao Domingos. Fitz Roy's agents in The Philippines, Empire Int'l Merchandising Corp., has signed new licensee Asian Business Paper & Printing Corp. for notebooks and stationery-related items in the region.
Warner Bros. Consumer Products has appointed Global Brands Group (GBG) as the exclusive consumer products licensing agent for the company in Vietnam, Cambodia and Laos. Under the appointment, GBG will establish the licensing business for WBCP's portfolio of brands, including LOONEY TUNES, TOM & JERRY, HARRY POTTER, BATMAN, SUPERMAN and SCOOBY-DOO, among others.
The wide spectrum of licensing categories includes products such as publishing materials, apparel, accessories, toys, stationery, gifts, novelties, as well as branded food, personal care products, and promotion licensing.
Just six months after launching a dedicated, 24 hour Nickelodeon channel to more than 1.5 million subscribers across southern Africa, MTV Networks International, a division of Viacom, will expand the brand across multiple media platforms.
DECODE Enterprises, the distribution subsidiary of DHX Media, has scored further deals for its property FRANNY'S FEET (52x22 or 104x11) including sales into new territories.
Disney Channel U.K. has licensed season three and renewed its commitment to the first two seasons. In addition, Italy's RAI has picked up all three seasons with RTV Slovenia renewing season one and TV3 Catalunya in Spain and IRIB in Iran acquiring seasons one and two. The deal with RAI was brokered through Gary Kallenbach.