While exhibiting at the American International Toy Fair in New York City, Nelvana Ltd. announced it has completed a pan-European direct-to-retail agreement with C&A to carry a carry a range of BABAR-themed infantwear.
Under terms of the direct deal a first for Nelvana in the international market C&A stores in the Netherlands, Belgium, Luxembourg, Germany, Austria, Switzerland, France, Spain, Portugal, Poland, Hungary, Russia and the Czech Republic will carry the BABAR baby line, which is expected to debut in June 2005.