IMAX 3D Polar Express Tops $20M
Warner Bros. Pictures' THE POLAR EXPRESS: AN IMAX 3D EXPERIENCE surpassed $20 million in total box office receipts in only six weeks to continue its record-setting pace for a commercial IMAX release.
Warner Bros. Pictures' THE POLAR EXPRESS: AN IMAX 3D EXPERIENCE surpassed $20 million in total box office receipts in only six weeks to continue its record-setting pace for a commercial IMAX release.
Hot on the heels of the record-setting THE POLAR EXPRESS: AN IMAX 3D EXPERIENCE, IMAX and Warner Bros. Pictures will next bring Tim Burtons CHARLIE AND THE CHOCOLATE FACTORY to IMAX theaters, day-and-date with conventional theaters on July 15, 2005. The event marks the seventh IMAX DMR (Digital Re-mastering) collaboration between IMAX and Warner Bros.
Warner Bros. THE POLAR EXPRESS continues to break box office records for IMAX this holiday season. In just five weeks, Robert Zemeckis all-CGI Christmas tale with Tom Hanks has become the highest grossing DMR (Digital Re-mastering) release ever for the large format giant.
Jean-Michel Cousteau, the United Nations Environment Programme (UNEP) and 3D Ent. announced the upcoming release of SHARKS 3D, a film that brings the viewer face to face with a multitude of the world's great shark species, including the Great White, Whale Shark and Hammerhead. Audiences will experience them as they truly are in their natural habitat: not wicked man-eating creatures, but wild, fascinating and highly endangered animals.
Hot on the heels of its record-breaking 3D launch of THE POLAR EXPRESS, IMAX has struck a deal with Twentieth Century Fox to release Blue Skys ROBOTS in the DMR (Digital Re-mastering) large-format process. Chris Wedges 3D-animated follow-up to his ICE AGE hit opens March 11, 2005.
Despite its failure to catch on at the dominant box office, THE POLAR EXPRESS has clearly been a boon for IMAX, as the large-format companys maiden 3D feature grossed approximately $2,050,000 over the weekend, following last weekends record $2.1M gross. Playing on 60 screens in North America, the movie registered a noteworthy estimated per screen average of $34,000 for the period ended Nov. 21, 2004, and has now grossed a total of almost $6 million in only 11 days in IMAX theaters.
THE POLAR EXPRESS has set an opening weekend record for a Hollywood film released in Imax Corp.'s giant-screen format, reports REUTERS. Co-ceo Brad Wechsler said the film grossed $2.1 million over the weekend in 59 North American Imax theaters with a total gross of $3 million since its Wednesday debut.
With only a 28% dropoff in its second weekend, Disney/Pixars THE INCREDIBLES continued its box office assault for the period ended Nov. 14, 2004. The 3D-animated superhero homage tallied $50.2M on its way to $143.2M, which sent Pixar stock soaring to a record $90 a share on Monday.
IMAX has great success with its DMR conversion of blockbuster hits, venturing internationally into China, India and soon Pakistan. But with THE POLAR EXPRESS: AN IMAX 3D EXPERIENCE, the large-format giant will unveil the first all-CGI 3D feature on its towering screens, Nov. 10, 2004, day-and-date with the 35mm release from Warner Bros. Pictures. THE POLAR EXPRESS: AN IMAX 3D EXPERIENCE will debut on more than 70 IMAX Theaters, the widest worldwide release ever.
India's two commercially operated IMAX theaters reported the highest grossing screens in the country for SPIDER-MAN 2. The film was converted using IMAX DMR (Digital Re- Mastering) technology and released in India at the same time as the conventional 35mm version. In the 10 weeks since its release, nearly 130,000 people have visited the PRASADS IMAX Theatre in Hyderabad and the Adlabs IMAX Theatre in Mumbai to experience SPIDER-MAN 2 in IMAX's format.
IMAX Corp. and Warner Bros. Pictures Inc. will jointly produce their second original IMAX 3D film, DENIZENS OF THE DEEP (working title). This is Warner Bros. Pictures' sixth film commitment to IMAX theaters in the past 18 months, and follows on the successful release of NASCAR 3D: THE IMAX EXPERIENCE, which set opening weekend box office records for an original IMAX film, and has already grossed more than $18 million.
IMAX is seeing increased success with its digitally remastering technology IMAX DMR on the release of SPIDER-MAN 2: THE IMAX EXPERIENCE as well as a growing presence in China.
Imax Corp. is in discussions with Sony Pictures to remaster SPIDER-MAN 2 for release in its large-format theaters, reports VARIETY. Imax is anxious to fill the empty spot in their lineup now that Warner Bros.' has pulled CATWOMAN from Imax because the visual effects won't be done in time to remaster the film for a day-and-date release July 23, 2004.
If seeing the next HARRY POTTER adventure on the big screen isn't big enough for you, Warner Bros. Pictures is releasing HARRY POTTER AND THE PRISONER OF AZKABAN, in select IMAX theatres day-and-date June 4, 2004 with the regular theatrical release. The film has been digitally re-mastered with IMAX DMR technology. The film is scheduled to expand into additional IMAX theatres over the summer.
IMAX Corp. and Warner Bros. Pictures have struck a deal where the CGI feature, THE POLAR EXPRESS will screen in IMAX 3D format day-and-date with the release of the film in conventional theaters, Nov. 19, 2004. The film will be digitally converted into IMAX 3D using both the proprietary IMAX 3D conversion process and IMAX DMR(R) (Digitally Re-mastering) technology.
In only its third weekend, Mel Gibson's THE PASSION OF THE CHRIST (with vfx by Keith Vanderlaan's Captive Audience Prods.) passed MY BIG FAT GREEK WEDDING as the all-time indie box office champ, ringing in $32.1M for a total gross of $264.5M for Newmarket. That puts it fourth on the list of best third weekend performers, behind SPIDER-MAN, TITANIC, STAR WARS: EPISODE I -THE PHANTOM MENACE.
IMAX Corp. and Tom Hanks' and Gary Goetzman's Playtone have reached a deal with Lockheed Martin, to have the aerospace company sponsor the forthcoming IMAX 3D film, MAGNIFICENT DESOLATION. The 45-minute space documentary, which will be shot in giant 15/70 format using IMAX 3D cameras, will detail the life-changing experience of the 12 men who walked on the moon by showcasing what these men saw, heard, felt, thought and did while on the lunar surface.
IMAX Corporation's co-chair/ co-ceo Richard L. Gelfond has announced the official opening of the first commercially-operated IMAX theatre in China. The IMAX Theatre at Peace Cinema will be operated by Shanghai Evershining IMAX Theatre Co. Ltd. and Shanghai United Cinema Line Co. Ltd. Universal Pictures and Imagine Entertainment's APOLLO 13 will mark its first exhibition in China at the new theater.
IMAX Corp. has signed an agreement with Daytona USA, the official attraction of NASCAR, to open a new IMAX 3D theatre alongside the Daytona International Speedway. Scheduled to open in April 2004, the theater will premiere the Warner Bros. Pictures first IMAX 3D film, NASCAR 3D: THE IMAX EXPERIENCE.
After successfully IMAXing THE MATRIX trilogy, IMAX and Warner Bros. Pictures will release the third installment of the HARRY POTTER film series, THE PRISONER OF AZKABAN, in IMAX theaters in June 2004. The highly anticipated Alfonso Cuaron-directed feature is scheduled to open June 4 in conventional theaters. HARRY POTTER AND THE PRISONER OF AZKABAN will be digitally re-mastered through proprietary IMAX DMR technology.
The simultaneous release of Warner Bros.' THE MATRIX REVOLUTIONS on Nov. 5, 2003 in 35mm and IMAX/15/70 represents a first for a live-action Hollywood film and the prestigious large format corporation, which is attempting to increase both its commercial appeal and profitability as a result of its aggressive repurposing strategy.
After THE MATRIX RELOADED: THE IMAX EXPERIENCE climbed to an unprecedented $903, 241 in North America in its third weekend, IMAX Corp. and Warner Bros. are continuing to discuss other possibilities for DMR conversion, including a day-and-date release of THE POLAR EXPRESS on Nov. 19, 2004, according to a recent Dow Jones Business News story.
As part of its continuing theatrical expansion in Europe, IMAX. will open a new IMAX 3D theater at Disneyland Resort Paris in June 2004, joining 46 similar theaters currently scheduled to launch throughout Europe at that time. The expansion is via a partnership with Disney as well as EuroPalaces, one of the largest commercial exhibitors in Europe.
In its continuing effort to embrace more commercial event films (with the cooperation of the CAA talent agency), IMAX will release Warner Bros.' THE MATRIX RELOADED in select theaters on Friday, June 6, 2003, and, for the first time, in various international venues through early July (including the U.K., Germany, Russia, Singapore, South Africa and Japan). The timing couldn't be better, as the second mind-bending film in the Wachowski Brothers' trilogy recently set a new international box office record in its opening weekend (more than $113M).