Tagged With: Game

Discreet, a division of Autodesk, Inc. will be at the Electronic Entertainment Expo (E3) in Los Angeles May 1416, 2003 to showcase its 3D animation, modeling, character design, rendering and game modification software and integrated partner software demonstrations. Discreet will also share educational "how to" sessions in its private suite, regarding rapid game development for PC, PlayStation, Xbox, GameCube, and mobile games, the focus of the convention this year. The mobile games burgeoning market is predicted to reach more than $2 billion by 2004 and $7 billion by 2008 (Strategy Analytics, Inc. 2003 report). Discreet will also illustrate how its software is an effective bridge between Hollywood visual effects for motion pictures and the video game market, with market share in both industries.

Reckitt Benckiser Inc., a leader in household products, recently announced a $22 million national marketing campaign featuring THE JETSONS cartoon characters, to support the launch of the company's new Electrasol Gelpacs an innovative breakthrough in automatic dishwashing detergent. The campaign highlights "Dishwashing made for the 21st Century" with a game featuring Rosie the robotic maid and THE JETSONS family. Promotion marketing agency EastWest Creative developed, designed and is executing promotional support for the game including print advertising, on-pack communications, point-of-sale, direct mail and fulfillment.

The premise of the game is that life in the 21st century is catching up to THE JETSONS' maid, Rosie especially dishwashing. When the Electrosol Gelpacs prove you don't need a robot to get dishes that sparkle, Rosie feels that she is no longer useful and runs away. Consumers help THE JETSONS find Rosie and win "Astro-nomical" prizes in the Electrasol Gelpacs "Find Rosie and Win" instant win game.

Retro Studios of Austin, Texas was at the top of its game, winning Game of the Year and Excellence in Level of Design for its METROID PRIME, as well as Rookie Studio of the year honors March 6, 2003, at the 3rd annual Game Developers Choice Awards during the 2003 Game Developers Conference (GDC) in San Jose, California. The Oscar-equivalent in the gaming world, the Choice Awards are true peer recognition honors, as all nominees and recipients are voted on free of charge, by professional game developers around the world.

Constantin Film in Germany is driving the latest game-to-screen crossover, optioning the film and television rights to Infogrames' DRIVER video game franchise. Impact Pictures, a subsidiary of Constantin, is slated to start shooting the motion picture later this year. "This is a great opportunity to develop the extremely cool game character of Tanner into a very believable and iconic action movie hero," said Jeremy Bolt, the movie's producer. Tanner is an undercover policeman hired by the mob as a getaway driver. Bolt set up Impact Pictures with writer/director Paul W.S. Anderson.

The recipients will be announced at a ceremony on March 6, 2003, during the Game Developers Conference (GDC), March 4-8 in San Jose, Calif. Produced by the Gama Network, the GDC is the largest annual event exclusively for game development professionals. Nominations were free and open to all professional game developers, regardless of membership or affiliation, so that nominees reflect the international development community's opinions.

Video game publisher Agetec, Inc. has announced COLOR QUEST as the next addition to their "Designer Series" of games. Created by TAITO, the game will be available in early May 2003, exclusively for Sony PlayStation 2. COLOR QUEST is a 3D adventure game that offers a graphics tool that allows players the ability to fully render and animate their own cast of characters. These characters are interactive within the game and become integral parts of the player's success in completing the adventure.

Video game TV network G4 has entered into an on-air, cross-channel and online campaign in conjunction with game publisher Eidos Interactive and game developer Core Design. The promotion will put video game character Lara Croft in a marketing program to promote both the cable channel and Eidos' popular TOMB RAIDER franchise. As part of the million-dollar agreement, G4 will produce three network promotional commercials featuring the heroine of Eidos' successful TOMB RAIDER game and motion picture series.