Fat Rock Entertainment Opens For Business
David Pritchard, former CEO and president of Film Roman, has launched Fat Rock Entertainment, a new venture dedicated to producing and distributing family-friendly films. Fat Rock has licensed multiple properties from Hasbro, including MY LITTLE PONY and SUPER SOAKERS, upon which it will build its first slate of films. The first of the films is expected to debut in theatres in July 2003. The G-rated films will be in the $5-10 million budget range and will be a combination of live-action and digital animation.