Lord Of The Rings Rules Holiday Weekend
The first installment of the LORD OF THE RINGS trilogy, THE FELLOWSHIP OF THE RING is shaping up to be a huge success for New Line Cinema. Already benefiting from repeat viewings, the film, with primary digital effects by WETA in New Zealand, continues its number one run, bringing in $56.9M over the five-day holiday weekend for an astounding two-week total of $174.1M.