Viewpoint Creative Redesigns Discovery Channel Logo
Discovery Channel turned to Boston and Los Angeles-based creative agency Viewpoint Creative to develop a revitalized logo and on-air identity that would leverage the equity of its signature "globe" icon and tap into the immersive quality of the brand.
Discovery Channel unwrapped the new logo and on-air look during the season premiere of DEADLIEST CATCH, the network's highest-rated series, which returned for its fourth season on April 15.