Tagged With: Creative

Chorion has appointed former Playhouse Disney executive Paula Rosenthal as SVP, creative.

Rosenthal will be responsible for managing a production slate and creating new content. She joins Chorion's senior creative team, working with Diana Manson, EVP creative, and Kurt Mueller, SVP, creative and will report to Mary Durkan, managing director, content.

Bob English, Tony Kadillak, David Edelstein, and Rob Meyers -- all from the award-winning creative team at NY-based broadcast design firm Nth Degree have recently joined forces with Click 3X to create a new broadcast design division called Click 3X Ent.

Design and production studio Imaginary Forces has named Anita Olan to the position of exec producer/general manager of its New York office.

The move is a homecoming for Olan. One of the company's longest-tenured employees, she spent over a decade with IF, both in its Hollywood and New York offices. During this time she worked on every aspect of the company's business, from leading its production department and developing strategy and creative for major network rebranding efforts to producing innovative entertainment content for such clients as Animal Planet and Lexus.

On January 16, the new Sky Screen in Suzhou, China's new shopping center in Harmony Times Square, lit up for the public for the first time, including a five-minute animation created by Keyframe. The Harmony Group, a marketing agency heading up the project, contracted Keyframe to produce two five-minute animations and 18 30-second spots for the new LED display.

Reality and sci-fi merge together in EXPLORERS OF THE PAST AND FUTURE, a collaboration between Diesel Creative Team and abstract:groove in Diesel's latest advertising campaign. The spot won a gold Interactive prize at this week's Epica 2008 Creative Awards.

In a surreal dream we follow the adventures of a kids' brigade searching for a hidden treasure. Trough ancient and futuristic lands the explorers have to find four keys to open the cove's gate.

Buster, a conceptual design studio that specializes in motion graphics for the advertising and broadcasting industries, has just completed three new TV projects for the fall 2008 season. Buster is a division of Stun Creative.

Buster's latest projects were the show opens for MTV and HP's ENGINE ROOM, LOCATOR for WE TV, and EASY MONEY for The CW. To view these projects, see: BusterDesign.tv.

ENGINE ROOM

Venice, California-based Speedshape, Team Detroit and Director Mark Romanek of Anonymous Content collaborated on a HD campaign for the new Ford Flex. This multimedia execution utilized entirely CG, 3D vehicles using General Motor's CAD data exclusive to Speedshape across multiple platforms including broadcast, print and interactive applications promoting Ford's newest flagship auto, Flex.

Adobe has announced the Creative Suite 4 product family, a milestone release of industry-leading design and development software for virtually every creative workflow. Delivering radical breakthroughs that bring down the wall between designers and developers-and packed with feature innovations-the new Creative Suite 4 product line advances the creative process across print, Web, mobile, interactive, film and video production.

Strategic branding and design agency Troika Design Group created a branding campaign for FOX for the 2008 fall programming season. FOX's new look debuted August 18, 2008, with elements rolled out until the fall season's official launch on September 1, 2008.

FOX selected Troika to implement the "SO FOX" concept and create a contemporary visual expression that would embrace the network's maverick spirit and capture the attitude of this new brand position.

Looking to articulate the state-of-the-art technology that goes into their cross-training and running shoes, sports apparel manufacturer Reebok turned to Viewpoint Creative, the award-winning creative agency specializing in lifestyle and entertainment brands.

Viewpoint created an in-store/online infotainment campaign that featured five different technologies developed by Reebok. Each vignette distilled these complex technologies in a clear and visually captivating point of purchase video that worked for both in-store and online.

J. J. Sedelmaier Productions has completed three new spots for satellite broadcasting giant XM Radio, focused on the benefits to drivers of XM NavTraffic, XM's real-time traffic information service.

The spots are the first collaboration between JJSP and Washington, D. C.-based Brand-Aid, which worked closely with XM's in-house creative team on the integrated campaign.