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Tagged With: Commercials

Let Me Help You Explain ANIMATIONWorld

Quality Schnallity: Using ‘Crazy’ Animation to Break Down Big Ideas

The veteran animator has built a long, successful career using various 2D techniques to produce ‘explainer videos’ that help companies unpack their product’s messages in fun ways that aren’t boring.

Celebrating The Best in Animation! Headline News

Call for Entries: 51st Annie Awards

ASIFA-Hollywood’s annual celebration of excellence in animation is set for February 17, 2024 at UCLA’s Royce Hall; the early submission deadline is October 16, with final entries accepted through December 8.

2024 VES Awards Headline News

VES Revises Awards R&P, But No Awards Date Announced

The committee has revised Rules and Procedures in some categories and announced name changes in others; submissions close on November 30; timing of the 22nd Annual VES Awards Presentation is TBD.

Commercials Headline News

Channel 4 Drops Animated ‘The Great British Bake Off’ Season 14 Teaser

The spot features cheerful CG-enhanced ‘ingredients’ happily embarking on an epic journey to face their destiny in the ‘Bake Off’ tent; new season debuts in September.

Commercials Headline News

The-Artery Turns Day to Night in ‘New Light’

The creative studio once again partnered with Mercedes-Benz, providing live-action production, editorial, post, VFX, color grading and finishing, transforming a daytime shoot on the California coast into night scenes.

Real-time Animation Headline News

Impossible Objects Gets Unreal on GM OnStar Campaign

Team uses state-of-the-art virtual production and real-time technology, including Unreal Engine and disguise, to highlight expanded tech capabilities of OnStar’s offerings – without ever having to hit the road; check out ‘From The Lab: Building the OnStar’ to see how.  

Commercials Headline News

Platige Image Delivers ‘Pokémon’ Trading Card Spot

Directed by BAFTA laureate Claire Norowzian, the live-action/animated commercial ‘There's a Collection in Everyone’ reignites the thrill of collecting for a new audience of international kids. 

Festivals Events

Anima, The Brussels Animation Film Festival 2024

Begins: February 23, 2024

The 43rd edition of the festival, taking place February 23 to March 3, 2024 in Brussels, will showcase the genre of science fiction and highlight Hungary’s bustling film industry; film submissions will be accepted until October 2, 2023.

Events Events

SPARK ANIMATION Festival 2023

Begins: November 9, 2023

Spark CG hosts the annual SPARK ANIMATION Festival in Vancouver, promising a window into the leading minds of CG and animation; festival film submissions are open until September 10.

People Headline News

Nexus Studios Adds Emily Dean to Commercial Roster

The writer, director and artist boasts directorial, story artist and visual consultant credits on shows including the award-winning Netflix animated series, ‘Love Death + Robots,’ ‘Hotel Artemis,’ and the Oscar-winning short ‘Hair Love.’

The Best in Ibero-American Animation Headline News

‘Nayola,’ ‘The Garbage Man,’ and ‘Ice Merchants’ Lead 2023 Quirino Awards.

Works from Portugal, Spain and Argentina are honored across nine categories at the May 13 in-person gala event and closing ceremony recognizing achievements in Ibero-American animation.

People Headline News

Impossible Objects Adds Jay Walker to Creative Roster

The short film, music video, and commercial director brings Unreal Engine expertise to cutting edge creative lab following their recent collaboration on Alienware’s campaign.

Commercials Headline News

Watch Miami Design District's ‘Beyond Belief’ Campaign

Innovative animation captures cultural engineer Craig Robin's vision of the MDD as a ‘laboratory for creativity’ with hand-drawn illustrations modeled after iconic neighborhood landmarks; a female avatar takes the viewers on a journey from the district’s past to its future.

Commercials Headline News

LOBO Animates an Adorable Sing-Along Ode to Pets

Brazilian pet food brand 374 Pets tapped the mixed media and animation studio, who working with local animation students to create ‘Universo 374,’ a 2D animated spot bringing furry, feathery, and scaly critters to life.

Commercials Headline News

Platige Image Shares ‘G.O.A.T. Mall – AXE’ Spot

Featuring popular rapper Lil Baby, the men’s cosmetic company’s latest global campaign goes from real to fantasy with VFX, 2D and 3D animation added in post.

Creepy and Cute Headline News

Creepy Meets Cute in New Ghibli-esque ‘Resident Evil 4’ Promo

The animation style on ‘Leon and the Mysterious Village,’ a new promotional short for Capcom’s upcoming remastered horror game, feels quite familiar… and is positively adorable.

Commercials Headline News

OPSIS Scores with VFX for Frito-Lay’s FIFA World Cup ‘Soccer or Football’ Commercial

Director Michael Bay brought in the visual effects house on the spot, featuring soccer icon David Beckham and football legend Peyton Manning, to create some very “cheesy” Cheetos-munching debris, a CG ball smacking a chip bag, and generic stadium shots where all manner of branded signage, banners, flags, and video screen imagery had to be removed.

People Headline News

Preymaker Adds Senior Production Team Talent

The cloud-based creative studio brings on Clairellen Wallin to support client/artist relationships and Mike Pullan to handle day to day project management and planning.

And the Awards Goes To! Headline News

‘Guillermo del Toro’s Pinocchio,’ ‘The Boy, The Mole, The Fox and The Horse’ Win Big at 50th Annie Awards

By Dan Sarto | Monday, February 27, 2023 at 7:55am

Netflix’s hit stop-motion tale takes home five awards, while the Apple TV+ and BBC short takes home four; 'Love, Death + Robots’ also snags four awards, while ‘Marcel the Shell with Shoes On’ wins 3 at the 50th annual celebration, held Saturday night at Royce Hall on the UCLA campus.

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