Brand New School of Santa Monica has produced more than two-dozen short films to highlight the new features of the 2006 Volkswagen Passat. The :15 films are part of a unique marketing campaign for the car conceived by ad agency Arnold Worldwide. Volkswagen plans to post the films on its website.
Tagged With: Brand
Spider-Man Merchandising LP (Marvel Enterprises & Sony Pictures Consumer Products) won top honors last night as SPIDER-MAN 2 was named the 2004 Overall Best License of the Year at the Annual LIMA Gala and Awards Ceremony for the International Licensing Industry Merchandisers Assoc. (LIMA). The presentation, honoring the best and most creative and innovative programs and products in the multi-billion dollar worldwide licensing industry was held on June 22, 3005, at the Grand Hyatt Hotel in New York City.
Entertainment Rights Plc announced that it has secured a commission from the BBC for a further 28 episodes of POSTMAN PAT. This agreement takes the total number of episodes and specials licensed to the BBC to 114 and adds to the long-term visibility of POSTMAN PAT on the children's broadcast platforms, BBC and CBeebies.
PorchLight Ent. announced the appointment of MAX Ent. (MAX) as its new representative in Middle and South East Asia. Under the agreement, MAX will exclusively handle licensing and merchandising rights for PorchLights flagship preschool brand JAY JAY THE JET PLANE throughout Malaysia, Singapore, the Indian Subcontinent and the Middle East.
Fresh, new and branded. This is a line that is being uttered by acquisition and development executives at both NATPE and KidScreen Summit. What in tar-nation does this mean? How can something fresh and new be branded? Is Taffy Entertainments latest hit, Pet Alien, a brand?
Brand by its very nature is an established production that is consistent in delivering to its audience a quality product that is always the same like Coke or Pepsi. According to the Merriam-Webster Dictionary, Brand is a class of goods identified as a product or a particular firm or producer.
Can a new show like Pet Alien be classified as a brand so early in its life?
Taffy Entertainment/Mike Young Prods. has built a reputation of delivering shows that are appealing to their target audiences. Shows like, Jakers!, He-Man and Clifford the Big Red Dog are projects that have set the brand benchmark for the studio. Whether work-for-hire on pre-existing brands, such as He-Man or Bratz, or original productions like Jakers! or Pet Alien, programming executives expect a level of quality from MYP, which translates into viewership.
DIC Ent. (DIC) has named Hasbro veteran Michael Verrecchia to the position of svp of marketing. In his new position, Verrecchia will oversee all marketing and promotional initiatives for DIC, including marketing strategies for the company's brand properties STRAWBERRY SHORTCAKE and the upcoming release of TROLLZ. He will be responsible for creating and executing multi-layered retail and consumer campaigns, including advertising, promotions and publicity.
Childrens entertainment producer/distributor Nelvana Limited in Toronto has partnered with entertainment and lifestyle brand company Zoup-ah!, based in Napa, California, to co-produce GASPERGOO and manage television distribution, merchandising and home video rights worldwide.
THE NINE DOG CHRISTMAS SPECIAL, produced by Earthworks Entertainment, will have its Christmas 2004 premiere on the Disney Channels in Germany, Italy and in all of Asia, with further international TV deals expected shortly and a deal for the U.S. market is in the works.
NINE DOG CHRISTMAS stars nine extraordinary stray dogs who overcome tremendous odds to help Santa bring the spirit of Christmas to children all over the world when the reindeer flu threatens to ground Santa's sleigh. James Earl Jones narrates the family musical adventure story.
Poore Brothers Inc., the owners of T.G.I. Friday's restaurants, has discontinued its Crunch Toons product line of salted snacks featuring Warner Bros. cartoon characters. The company decided to discontinue the brand since testing of different consumer marketing variables did not significantly improve sales. In connection, Poore Brothers negotiated amendments to its license agreements with Warner Bros. Consumer Products, which will stop Poore Brothers' right to use the characters after September 30, 2004.
R!OT artists have teamed with creatives from the design boutique Brand New School to create two spots for a new line of Heinz EZ Squirt flavored ketchup. Conceived by Leo Burnett, Chicago, each of the spots is chock full of sight gags, nonsequiturs and silliness. "Squirrel" opens with a man in a Viking outfit carrying a princess across a cheesy set as a leprechaun tosses gold dust in the air. What follows are quick cuts of a pork chop, a squirrel, a flock of geese and a man covered in mustard.
Gullane Entertainment has signed a multi-year deal with ITEC Entertainment Corporation for exclusive North American theme parks and attractions representation of the THOMAS & FRIENDS brand. "We are very excited to be working with ITEC to bring THOMAS & FRIENDS into the world of theme parks," said Jennie Saul, Gullane Entertainment's VP, group head of live events.
AtomShockwave has relaunched its Websites AtomFilms and Shockwave.com. The move is in hopes to quell rumors that the company is about to join the long list of dot-com disasters. New programming includes new games and an animated comedy series from Jim Belushi called THE GREEDY SHOW. The 2.0 versions of the sites will focus on AtomShockwave's long-term advertising and sponsorship deals with brand companies. These deals make up 70% of the company's revenue stream. An example of these deals is the one with Ford, where Ford's Focus automobile makes appearances in the Shockwave game, DJ FU.
Acclaim Entertainment, Inc., a worldwide interactive entertainment company, announced that it has promoted Evan Stein to the position of VP of brand. In the new role, Stein will head up the company's brand management including product delivery, forecasting and budgeting, as well as Acclaim's marketing and public relations departments and two advertising agencies. Previously, he was the director of brand management for the action/adventure, racing, and club Acclaim product lines.
Sega of America has appointed Joseph Culley as vice president of marketing. Culley will help steer marketing, advertising and promotional campaigns for Sega Dreamcast and SegaNet. A brand-building veteran with most recently Levi Strauss & Co, Culley has 14 years experience in consumer marketing, business development and brand positioning. As vice president of marketing, Culley will oversee Sega's brand strategy and marketing programs, including positioning, advertising, corporate identity and channel marketing.