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Tagged With: Brand

Headline News Chorion Unveils Celebrations For Mr. Men’s 40th Anniversary Year

Leading family entertainment producer and distributor Chorion has a raft of exciting plans for the 40th anniversary celebrations of its much-loved children’s property Mr. Men.

Blogs Viral Is An Idea, Not A Production Asset

If you’ve worked on the advertising side in the last few years, you’ve undoubtedly heard someone put “viral” on the asset list. To presuppose that something will “go viral” is to embrace an oxymoron, but it’s important to remember that at the core of many passed along pieces is this: infectious fun.

Headline News Moonscoop Sign With Mattel As Toy Partner For Dyrdek’s Wild Grinders

Moonscoop and Wild Grinders announced today that they have completed a licensing deal with Mattel, Inc. (NASDAQ:MAT) for the new action-oriented, “Wild Grinders” animated TV series entertainment brand created by entrepreneur, reality TV star (MTV’s “Rob & Big” and “Rob Dyrdek’s Fantasy Factory”) and skateboarding icon, Rob Dyrdek.

Headline News Brand New School Delivers for Brizo

The artists and producers from U.S. creative production studio Brand New School (BNS) are very proud to announce the debut of their latest project work, consisting of online commercials and an interactive installation for premium faucet brand Brizo featuring their new SmartTouch faucet.

Headline News Target Entertainment Nabs PlayStation Brand Licensing Deal

By Matt Kapko | Monday, December 7, 2009 at 8:02am

Target Entertainment Group has been appointed by Sony Computer Entertainment Europe (SCEE) to act as the consumer products agent for the prestigious PlayStation brand in Europe, Middle East, Africa and Australasia (EMEA).

Headline News Brand New School Spots Clear Internet

Bi-coastal directing collective Brand New School (www.brandnewschool.com) recently collaborated with agency Secret Weapon Marketing to create an intriguing new ad campaign for Clear Internet, the company that has blanketed several major cities with wireless Internet access.

Headline News Sci Fi Transition to Syfy Comes with Imagination Film

Press Release from SyFy

As part of SCI FI's brand evolution to Syfy on July 7, a refresh of the look and feel of Syfy will be reflected in a ground-breaking two-minute brand film, "House of Imagination," that celebrates Syfy's unique spin on imagination. Stars from WAREHOUSE 13, EUREKA, GHOST HUNTERS, CAPRICA, SANCTUARY, STARGATE UNIVERSE, and DESTINATION TRUTH are featured.

Headline News John Collins Appointed as Genie Consultant

Press Release from Moi j’aime la television and Helion Pictures

Paris/London 27 May 2009. Award-winning independent producers Moi j'aime la television (MJTV) and Helion Pictures are continuing to expand the reach of their hit Nickelodeon UK show GENIE IN THE HOUSE (www.genieinthehouse.com), appointing John Collins as brand consultant for the property.

Headline News FitzRoy Secures New Licensing Deals for U.K. Girls Brand Secret Wings

Press Release from Fitz Roy Media

NEW YORK -- (May 18 2009) -- New York-based Fitz Roy Media, has secured new international licensing deals for leading UK girls' brand SECRET WINGS.

The company has secured a Pan-European deal with E-Max Ensobrados Martorell, S.A.U of Barcelona, Spain to produce a variety of children's paper based collectibles for the property. Brazil's Keterly Cateras Bolsas Limited has signed to produce a variety of stationery products including pencil cases, backpacks, vanity cases, folders, binders, lunch bags and wallets.

Headline News Taffy, Mike Young Get Rebrand Under Moonscoop Name

Moonscoop, and its affiliated companies Taffy Ent. and Mike Young Productions will unify under the common global brand name Moonscoop for worldwide operations. This move reflects, and is intended to capitalize on, the synergy between its television production, sales, licensing and merchandising and new media departments worldwide.

The "Taffy Entertainment" brand, which handles distribution, licensing and consumer products, and production brand "Mike Young Productions" will now all use "Moonscoop" as a common brand.

Headline News Cuppa Coffee in Zoo Discussions

Cuppa Coffee is in discussions with a U.S. distribution and media company to utilize their mock-reality animated comedy show LIFE'S A ZOO.TV as a cross platform brand.

Cuppa Coffee President Adam Shaheen said, "ZOO has a huge appeal for the 18-34 demographic who are also consumers of music. The brand speaks to the ROBOT CHICKEN generation who like smart, irreverent and edgy humor and also consume indie music -- LIFE'S A ZOO offers all that."

Headline News 4Kids Entertainment Brings On The RollBots

Amberwood Ent. has appointed 4Kids Ent. as the worldwide merchandise licensing agent and marketing brand manager for its new animated TV series, ROLLBOTS. 4Kids will manage global licensing opportunities, working closely with all licensees of the ROLLBOTS brand, including recently signed master toy licensee Mattel.

ROLLBOTS, a CG animated action-comedy with 26 episodes currently in production, features perfectly round robots with arm and leg appendages that retract, allowing them to roll at extreme speeds on roller-coaster-like tracks through their world, Flip City.

Headline News Brand New School Transforms Laptops For HP

Brand New School recently completed work on an emotional and cinematic spot for technology company HP. Directed by Brand New School Creative Director/Founder Jonathan Notaro for ad agency Goodby Silverstein & Partners, E-DONOR wordlessly transforms the sad image of cast-off laptop into a magical child's tricycle -- a symbolic testament to the power of recycling old technology.

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