Breakthrough Animation and 2-D Lab's children's animated series MY BIG BIG FRIEND (52x11) has won The Licensing Challenge, sponsored by License Global! at this year's MIPCOM Jr.
The Licensing Challenge is a pitching session that showcases the TV property with the highest licensing potential. The international jury included Leigh Anne Brodsky (Nickelodeon), Stan Clutton (Fisher Price), Anna Hewitt (BBC), Andrew Lane (Hasbro), John Lee (World World), and Richard Woolf (Jetix). The panelist of judges selected MY BIG BIG FRIEND from a short list of five entrants based on: