Bigsmack Designs/Animates Oprah Winfrey Network’s On-Air Branding
From its initial pitch, to designing the hugely successful upfront campaign, to the numerous branding twists and turns taken in the two-plus years since mega-brand Oprah Winfrey announced the end of her popular syndicated talk show and the January 1, 2011 launch of the Oprah Winfrey Network (OWN), one company has remained constant –- creative agency/design studio BIGSMACK.