Taffy Ent. Launches New Licensing Division
Taffy Entertainment, the new business unit of Mike Young Productions (MYP) has launched its brand new licensing division to be headed by veteran licensing specialist Eric Stein as vp of licensing.
Stein is a former licensing exec with Lucasfilm and MGM/United Artists and the founder of consulting firm Eric Stein Entertainment (ESE). Topping on his agenda is to develop and implement the licensing strategy and program for the companys groundbreaking 3D, CGI-animated character-comedy PET ALIEN.