Aardman is partnering with Weetabix to run a SHAUN THE SHEEP promotion on packs of Weetabix, Minis, bitesize and Ready brek in the U.K. and Ireland. Starting in January 2009, the promotion will run on more than 20 million packs of the cereals.
The main offer will give consumers the chance to collect two sets of exclusive SHAUN THE SHEEP books only available via this promotion. Supporting the on-pack competition, consumers will have the chance to design Shaun a woolly scarf. The best designs will win a framed still of Shaun wearing the winning scarf.