Press Release from Zoic
A&E Networks announced the upcoming launch of the real life series "The Hasselhoffs" to an appreciative audience with a series of promos that launched during "The Roast of David Hasselhoff" on Comedy Central. The objective was to create a pair of :15 second teases that leveraged the Hasselhoff zeitgeist and played off the over-the-top, theatrical nature of The Hoff - the most awesome man in show biz. Zoic Studios acted as end-to-end creative agency for the teases, providing writing, production, sound design, and all post. Key to the spots was building excitement around the event, striking a balance between self-deprecating humor and reality, with the core message "Awesome Has A New Home."
For the teases, Zoic created a foggy, CG concert stage environment and synchronized lighting rig, using Maxon's Cinema 4D software. The words of the main message, rendered in monolithic platinum and sparkling with optical effects, careen onto the stage to the roar of a crowd and Hasselhoff's own "Hooked On A Feeling" sound track. In one spot, David plunks down onto the stage, cheesily playing air guitar while in the other he is flanked by his daughters.
We wanted the spots to feel tongue-in-cheek (obviously), playing off the persona of "The Hoff", while at the same time going out there with confidence and driving the tune-in message home.
To view the spots, visit here: http://tiny.cc/owugq
Client: A&EValerie Albanese - VP, On-Air PromotionJonathan Davis - Writer | Producer
Design Company: ZoicDerich Wittliff - Creative DirectorMiles Dinsmoor - Executive ProducerStephen Chiu - ProducerAmol Parulekar - CoordinatorDerich Wittliff, Phil Han - DesignTom Pace - CopywriterPaul Kumpata - AnimaticsFrancisco DelMar, Kevin Vaisman, Brian Scott - Animation & Compositing
Mix House: Margarita Mix