Passion Pictures has created a new fully computer generated spot starringWilly Wonka (WILLY WONKA AND THE CHOCOLATE FACTORY). Launching Rowntree'snew Wonka Xploder chocolate bar, the :20 spot shows Wonka and his chocolatefactory where teams of robots stir vats of bubbling chocolate, and brightlycolored machines create delicious chocolates. Willy tests his newinvention, the Wonka Xploder, on two boys who are inside a sealed testingroom. The boys are startled when the chocolates explode and the secretingredients burst to life. Paul Smith and Oliver Reed directed usingLightwave software.