USL-WOA, the post-production and visual effects division of UTV in Mumbai, India, has added fire and smoke editing/finishing systems to its existing Discreet-based workflow. The company anticipates a workload of 200 commercials and up to 30 film projects in 2005.
"We have partnered with Discreet since 1996, and Discreet is the foundation upon which the facility has been built," said Indranil Ghosh, gm, USL-WOA. "We owe our success to our decision to go with Discreet technologies eight years ago. With the company continuing to advance the industry by rolling out new products and software versions, we simply felt we did not have to look elsewhere when we could stay with Discreet and let them take us into the future. We foresee that the new versions of Discreet's fire and smoke systems will empower our artists to push the envelope further and turn out even better work in less time."
The new Discreet systems at USL-WOA will be used to service existing commercial clients as well as to pursue projects in feature film visual effects and theatrical trailers from both third parties and UTV features. Ronnie Screwvala, ceo of UTV, recently turned to USL-WOA to create a 28-minute visual effects sequence for the Bollywood film LAKSHYA, which he also co-produced.
Screwvala said, "Discreet systems give USL-WOA artists a sophisticated edge, allowing their incredible effects work to rival that of top Hollywood studios. The level of realism achieved in the LAKSHYA effects marries digitally enhanced shots seamlessly with material that was shot practically, making the two indistinguishable to the viewing audience."
While USL-WOA maximizes the entire palette of tools and features in the fire and smoke systems, its artists constantly depend on the systems' 3D DVE, master keyer, text, color correction, tracking, edge-detect, glows, lens, soft defocus and rack defocus. USL-WOA is also a heavy user of Discreet sparks plug-ins, such as Sapphire from GenArts and Monsters by SpeedSix Software Ltd.
"We are thrilled that USL-WOA, one of the top post-production houses in India, has put so much faith and value in Discreet products," said Paresh Khara, director Asia Pacific for Discreet. "We are continually amazed at the high quality and volume of effects work that comes out of this facility, and look forward to viewing the project successes completed with their new fire and smoke systems."
Over the past 10 years since its inception, USL-WOA has completed 500-plus commercials and promotions for more than 50 films. This includes collaborations with India's leading commercial and film directors and producers, including Nirvana Films, Mad Films, Highlight Films, Footcandles, Trapeze, Big Picture and Trends, and campaigns for such key brands as Coca-Cola, Pepsi, Mentos and Motorola.
) has grown from a television production house into a diversified group of related businesses focused on the production, distribution and promotion of television programs and motion pictures. Among the top ranks of India's advertising production community, the company won seven IAAFA Awards, three Zee Viewer's Choice Awards and two RAPA Awards. In the last several years, UTV has worked with some of the country's biggest brands, and produced numerous high-profile television campaigns.
Discreet's award-winning solutions are designed for digital media creation, management, and delivery across all disciplines from film and television visual effects, color grading and editing to animation, game development, Web/interactive and design visualization. Discreet (www.discreet.com
) is based in Montréal, Québec, and is a division of Autodesk Inc., the leading design and digital media creation, management and distribution company.