Press release from Spacejunk:
The epic animated game trailer Avacyn Restored is the latest in a series of darkly beautiful collaborations between game company Wizards of the Coast and award-winning design and production studio Spacejunk [1].
Written by Wizards of the Coast’s Brady Dommermuth, Kurt Isensee and Mark Painter, Avacyn Restored, and its earlier counterpart Dark Ascension, immerse viewers into the realm of Magic: The Gathering – the ghoulish world of Innistrad and its evil inhabitants. Each trailer was designed and animated using original paintings created for the game experiences. Spacejunk’s creative teams then designed animatics to determine and refine the approach to movement, story transition and the overall viewing experience.


“By the very nature of what we do, we are rarely privy to viewer feedback,” adds Spacejunk Creative Director Mike Beaumont. “Reading the incredibly positive online fan responses to these trailers has been amazing.”
Links:
[1] http://www.spacejunkmedia.com/