According to TrendWatch, studio owners allocate nearly one-fourth of their new capabilities budget for software apps and add-ons.
In fact, more than 62% of studio owners say their production capabilities are a new business opportunity. When studios add new capabilities, 15% of their cost allocation budget goes for software and another 8% for software add-ons and 5% for training. By contrast, only 7% of the budget goes for workstations. TrendWatch suggests that by knowing how studios budget and allocate their costs provides big clues on how to pitch your products and services to them.
TrendWatch Inc. (www.trendwatch.com
) is a market research firm located in Mill Valley, California.