files/pictures/picture-35.jpgPROMAX&BDA has announced the 2004 PROMAX&BDA Home Entertainment Award winners, honoring the best work and creative skills of marketing professionals in the home entertainment sector.
"PROMAX&BDA is pleased to honor these executives for their stellar efforts and creative vision in marketing Home Entertainment, one of the largest segments in the entertainment industry," said Jim Chabin, ceo of PROMAX&BDA. "Each year, we take great pride in recognizing the best marketing, promotion and creative experts that continue to steer Home Entertainment to new heights."
Pongo Prods. won four Gold and two Silver awards, closely passing Warner Home Video, which picked up three Gold and one Silver award. Aspect Ratio and Creative Domain both tied with two Gold and one Silver award. The Cimarron Group won two Silver awards and one Gold.
Complete list of winners:
* Alkemi Ent. / Buena Vista Home Ent.
Gold Award - TV Campaign
THE OSBOURNES: The First Season - TV Campaign
Gold Award - Comedy Trailer
THE OSBOURNES: The Second Season - Consumer Trailer #3
* The Ant Farm
Silver Award - TV Campaign
HARRY POTTER AND THE CHAMBER OF SECRETS
* Aspect Ratio
Gold Award - Teaser Trailer
Gold Award - Sales/Trade Trailer
INDIANA JONES Trailer with Vam
Silver Award - Action/Adventure TV Spot
* The Cimarron Group - Susan Adams
Gold Award - TV Spot
LA FEMME NIKITA: Season One - "Runaway Assassin" TV:15
Silver Award - Drama TV Spot
ROAD TO PERDITION - "Experience" TV:30
Silver Award - TV Spot
FINAL DESTINATION 2 - "Scary Way" TV:30
* Craig Murray Productions - Home Entertainment
Silver Award - Comedy TV Spot
- "Shell" :30 TV
* Creative Domain
Gold Award - Drama Trailer
LOVE IN THE TIME OF MONEY: "Decisions"
Gold Award - Copywriting - Television/Trailer
THE ALICE IN WONDERLAND MASTERPIECE EDITION "Smiling Cat"
Silver Award - Drama Trailer
BLUE CAR: "Consumer Trailer #1"
* Echo Ent. Inc. / Buena Vista Home Ent.
Gold Award - Trailer
EQUILIBRIUM - Consumer Trailer
* KO Creative (formerly Global Doghouse)
Gold Award - Print Packaging
BUFFY THE VAMPIRE SLAYER - Season 3 - Domestic
Gold Award - Print Campaign - Consumer
LEGALLY BLONDE 2: RED, WHITE & BLONDE Campaign
Gold Award - Action/Adventure TV Spot
JEEPERS CREEPERS 2 "Hungry For More"
Gold Award - Comedy TV Spot
BRUCE ALMIGHTY "Thanksgiving Babble"
Gold Award - Drama TV Spot
SCARFACE "World Is Yours"
Gold Award - Action/Adventure Trailer
JEREMIAH Season 1
Silver Award - Action/Adventure Trailer
2 FAST 2 FURIOUS "DVD Sampler"
Silver Award - Sales/Trade Trailer
2 FAST 2 FURIOUS "DVD Sampler"
* Six Foot Studios
Gold Award - New Media
LORD OF THE RINGS - THE TWO TOWERS
- Digital Announce Kit
* Warner Home Video
Gold Award - Print Ad - Trade
Gold Award - In-Store Display Promotion
HARRY POTTER & THE CHAMBER OF SECRETS Display
Gold Award - Outdoor Ad - Static
Outdoor (Hollywood & Highland)
Silver Award - Comedy Trailer
Silver Award - Teaser Trailer
Home entertainment distributors, studios and their outside agencies are eligible for PROMAX&BDA Home Entertainment Awards for Excellence consideration. The awards themselves cover 35 categories and are judged based on creative approach, overall excellence or production quality and success in achieving marketing objectives in the promotion and marketing of Home DVD/VHS products.
PROMAX&BDA is the international association of promotion and marketing professionals in the electronic media, dedicated to advancing the role and increasing the effectiveness of promotion and marketing industry, related industries and the academic community. BDA is the sister organization of PROMAX and represents broadcast graphic designers. More information can be found at www.promax.org/main.asp