reported that the rapid adoption of its leading family of 3D graphics processing units (GPUs) has moved it into the number one spot in the Microsoft DirectX 9.0, or high-end performance segment of the market, rising from 26% share in the second quarter of 2004 to 64% share in the third quarter of 2004, according to market analyst firm Mercury Research.
"Our objective in the quarter was to take back the high-end of the desktop PC market," stated Dan Vivoli, evp of marketing at NVIDIA. "Through the GeForce 6's stunning performance and an unmatched DirectX 9 feature set, we have been able to not only win a majority of the benchmarks, but also 100% of the Shader Model 3.0 market. Now that we've solidified our position in the high-end, we are poised to continue driving the GeForce 6 Series deeper into the market."
The success of the NVIDIA technology in the third quarter of 2004 was a result of the company's ability to deliver two new GPUs, the NVIDIA GeForce 6600 and the GeForce 6600 GT, in addition to its award-winning GeForce 6800. Now with the GeForce 6200, NVIDIA has the industry's only top-to-bottom GPU family that supports Microsoft DirectX 9 Shader Model 3.0 technology.
The award-winning GeForce 6 series feature NVIDIA UltraShadow II technology to deliver blazing speeds for next-generation, shadow-intensive games such as DOOM 3.
NVIDIA Corp. (www.nvidia.com
) is a worldwide leader in graphics and digital media processors. NVIDIA is headquartered in Santa Clara, California, and employs more than 2,000 people worldwide.