Press Release from Marvel Entertainment, Inc.
MANHATTAN BEACH, Calif. -- Douglas Finberg has been named Executive Vice President International Marketing of Marvel Studios, the Hollywood subsidiary of Marvel Entertainment, Inc. (NYSE: MVL). In his new role, Finberg will be responsible for developing and overseeing the worldwide marketing campaigns for the studio's slate of upcoming films, including IRON MAN 2 (May 7, 2010), THOR (May 20, 2011), THE FIRST AVENGER: CAPTAIN AMERICA (July 22, 2011) and THE AVENGERS (May 4, 2012). Finberg joins Marvel from Paramount Pictures where he served as Senior Vice President International Marketing for Paramount Pictures International (PPI). The announcement was made today by Kevin Feige, President of Marvel Studios and Tim Connors, COO of Marvel Studios. Finberg will report to Feige and Connors.
In September 2008, Marvel Studios signed an agreement for Paramount to distribute five Marvel-produced feature films on a worldwide basis, with Tele Munchen distributing IRON MAN 2 in Germany and Austria. Marvel Studios plans to tap Finberg's experience establishing international marketing campaigns, systems and programs while broadening the reach of its releases on a worldwide basis. Finberg will work closely with the Paramount marketing and publicity teams to optimize the return on investment from creative, interactive, media, publicity and strategic campaigns for Marvel Studios' theatrical and home entertainment releases.
"Doug's strong international experience in establishing entertainment franchises, coupled with his first-hand knowledge of Paramount's marketing and distribution operations, will be of enormous benefit to Marvel as we bring our films to the global marketplace," said Feige. Finberg stated: "In just a short time, Marvel Studios has been established as a premier film studio for blockbuster entertainment. I'm looking forward to being part of that continued success and leveraging the Marvel characters' strength on a worldwide basis."
Finberg held his role at Paramount Pictures International since February 2006. As the most senior executive on PPI's Los Angeles team, Finberg's primary focus included working with DreamWorks Animation SKG on such films as SHREK THE THIRD, KUNG FU PANDA, MADAGASCAR 2 and MONSTERS VS. ALIENS. Finberg also worked on live-action pictures including MISSION IMPOSSIBLE 3, TRANSFORMERS, IRON MAN, EAGLE EYE and INDIANA JONES 4.
Before joining Paramount Pictures International, Finberg was part of DreamWorks SKG, where he helped launch the company's international theatrical division. At the beginning of his film career, he worked with Universal and MGM/UA and was also with LucasFilm Ltd.
Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online. For more information visit www.marvel.com