Method recently collaborated with Fredrik Bond/MJZ, renowned character designer company Stan Winston Prods. and Goodby Silverstein San Francisco to create the visual effects in a new spot for HP and the United States Postal Service, IL POSTINO.
This is Method's second time working with Fredrik. Last year MJZ and Method created DIGITAL CRIME FIGHTING, another HP commercial project. IL POSTINO began airing Sept. 3, 2003. Method worked with Winston's lead character designer, Alan Scott, to create the puppeteer design.
Described as MARS ATTACKS! meets GODZILLA, the campy spot stars a postman who battles increasingly bizarre elements, from rain and snow to "a stray robot" and a black hole, and illustrates the power of HP technology in processing "more than 650 million pieces of mail a day" for the Postal Service.
Paying meticulous attention to size, scale and interaction, Method composited the work in inferno to tell the bizarre story of the postman's extraordinary journey.
Winston, now working on Tim Burton's BIG FISH, recently formed SW Digital as a new CGI division of Stan Winston Prods. in Van Nuys (
www.stanwinston.com ).
Based in Santa Monica, California, Method (
www.methodstudios.com ) is a visual effects artists' studio specialized in the production of digital imagery for commercials, feature films and music videos. In 2002, Method was an honoree for two of the three awards in the visual effects category at the annual Assn. of Independent Commercial Producers (AICP) show.
