IMAX & Daytona USA to Open IMAX Theatre at Daytona

files/pictures/picture-35.jpgIMAX Corp. [1] has signed an agreement with Daytona USA, the official attraction of NASCAR, to open a new IMAX 3D theatre alongside the Daytona International Speedway. Scheduled to open in April 2004, the theater will premiere the Warner Bros. Pictures first IMAX 3D film, NASCAR 3D: THE IMAX EXPERIENCE.

"We are thrilled to partner with Daytona USA, one of America's most popular motorsports attractions," said Larry O'Reilly, svp of theater development and film distribution. "The IMAX Experience has been the anchor attraction for many popular destinations around the world, and we are proud to add Daytona USA to the IMAX family. The upcoming opening of this new Daytona IMAX theatre demonstrates that the company's commercial strategy is taking hold as IMAX continues to expand throughout the U.S."

"After seeing initial footage of NASCAR 3D: THE IMAX EXPERIENCE, we knew that The IMAX Experience would be the best way for us to give millions of race fans a chance to feel like they are in the drivers seat," said DAYTONA USA gm Mike Manning. "We're excited to now offer Warner Bros. Pictures' NASCAR 3D: THE IMAX EXPERIENCE in addition to the many unique motorsports experiences that entertain our guests. The IMAX theatre is also capable of showing other IMAX and IMAX 3D films, as well as some of the best Hollywood event films in IMAX's format."

DAYTONA USA's 247-seat Pepsi IMAX Theater will be fully equipped with an IMAX theater system including a giant screen and a 12,000 watt, six channel digital surround sound system. Narrated by Golden Globe Award-winning actor Kiefer Sutherland, NASCAR 3D: THE IMAX EXPERIENCE will feature rare behind-the-scenes glimpses of the sport and driving seat point of view footage of the action on the track. The film will open in other IMAX theaters on March 12, 2004.

Daytona USA is an interactive motorsports attraction, which features a variety of hands-on activities, including three different simulators, an award-winning movie and "A Pit Stop Challenge." For more information, visit www.DAYTONAUSA.com [2].

Founded in 1967, IMAX Corp. is one of the world's leading entertainment technology companies. IMAX's businesses include the creation and delivery of cinematic presentations using proprietary IMAX and IMAX 3D technology, and the development of the highest quality digital production and presentation. More information on the company can be found at www.imax.com [3].