Finish Post Creates Tropical Campaign For LittlewoodsDirect
Created 07/10/2008 - 23:00
Finish Post have created an exotic and tropical campaign for LittlewoodsDirect directed by Home Corp's Sara Dunlop.
The campaign features well-known fashionistas Trinny and Susannah. The girls are captured after their stolen Littlewoods plane lands on a beautiful and remote desert island. They are tied up from their wrists whilst around them the animal-skin clad beautiful islanders explore the airplane's contents -- boxes and boxes of LittlewoodsDirect goodies ranging from computers, washing machines and amazing dresses. The women are soon transformed by wearing glamorous evening dresses and the ad ends with them dancing around a campfire celebrating and admiring their new finds.
Jason Watts, Flame Artist and co-founder of Finish, went on location to Sao Paolo, Brazil for the shoot with director Sara Dunlop making sure all the necessary plates were captured. Back in London, Finish's Head of 3-D, Mark Gregory, then oversaw the building of the plane in various shots and the crates and parachutes were shot in camera apart from those in wider shots which needed help from 3-D. Flame was then used to comp the 3-D into the live action with various amounts of clean up to the rigs.
Agency Producer Lesley Williams
Creatives: Oli Beale and Alex Holder
Account Team: Gerry Eccles
Production Co: Home Corp
Director: Sara Dunlop
Producer: Stuart Bentham
Editing Co: Final Cut
Editor: Amanda James
Telecine: Jean Clement Soret (MPC)
D.O.P/ Cameraman: Antonio Paladino
Recording Studio: Envy
Recording Engineer: Arge
Post Production Co: Finish
Producer: Fi Kilroe
VFX: Jason Watts and Steve Murgatroyd
Flame Assistant: Byron Wooffindin
3-D Animation: Mark Gregory and Paul Wright