Announcement from DreamWorks Animation:
To promote the forthcoming animated feature Madagascar 3, DreamWorks has released a virtual rainbow wig app, Mad Wig Out, for iPhone, iTouch and iPad.
Join the afro circus of Madagascar 3 with a virtual rainbow wig. Upload or take a photo with you, your friends and your favorite Zoosters, then customize the wig to match the size of each head perfectly. Share your #MADWigOut photo on Facebook/Twitter and post your afro circus photo on Instagram for the most colorful look in your social network.